The Social Selling Podcast: From Solo Project to Industry Staple
Client: Daniel Disney, The Social Selling Podcast
Industry: Sales & Social Selling Education
ICP Fit: B2B sales professionals, sales leaders, and marketers focused on modern selling strategies
Challenge: Scaling a personal brand podcast while maintaining high-quality, consistent content across dozens of episodes.
Solution: Scrappy ABM’s Account-Based Podcast Framework, combining guest booking, outreach systems, and content repurposing into one repeatable motion.
Impact:
- 75 episodes and counting
- Thousands of listeners across platforms
- Strong brand authority in the B2B sales community
The Challenge
Growing a Podcast While Growing a Brand
When Daniel first partnered with Scrappy ABM, The Social Selling Podcast was already building momentum. But as the show gained traction, the demands of producing, promoting, and scaling it while running a fast-growing personal brand became increasingly complex.
He wanted to:
- Keep the quality and consistency of his content as the audience expanded
- Create a repeatable workflow for recording, editing, and promotion
- Maintain focus on strategic growth, not just production tasks
The Solution
Partnership That Scales With the Show
Scrappy ABM helped Daniel turn The Social Selling Podcast into a well-oiled engine.
The system was built around four core pillars:
- Show Production: Planning, editing, and publishing support ensured every episode went live on time, giving Daniel freedom to focus on content and community.
- Hands-On Support: The team worked closely with Daniel to streamline recording sessions, manage assets, and prep episodes months ahead, keeping the show on schedule without added stress.
- Clear Wins: Each episode was built for impact: timely topics, practical insights, and shareable clips that resonated with sales audiences on LinkedIn and beyond.
- Strategic Direction: Beyond production, Mason and the Scrappy ABM team provided ABM and content strategy guidance to help Daniel connect his podcast to his broader brand goals.
The result: a system that balanced consistency and creative freedom—the foundation of a must-listen show for sales professionals.
The Results
75 Episodes and a Thriving Brand Platform
Today, The Social Selling Podcast stands as one of the leading voices in modern sales.
- 75+ episodes produced with consistent cadence and quality
- Thousands of listens and growing audience reach across major platforms
- Improved workflow efficiency (Daniel recorded months of content in advance with zero bottlenecks)
- Continued audience engagement through actionable solo and guest episodes
Daniel’s approach and Scrappy ABM’s support turned what began as a personal project into a platform for ongoing influence and community building.
The Lasting Impact:
A Trusted Partner Through Every Stage of Growth
The Social Selling Podcast is proof of what happens when strategic content meets consistent execution.
Before Scrappy ABM:
- Manual, time-consuming production
- Inconsistent scheduling and limited bandwidth
- Focus divided between content and operations
After Scrappy ABM:
- Reliable publishing rhythm
- Seamless production flow
- 75+ episodes and ongoing audience growth
- Clear strategic connection between podcast and brand goals
“I’ve learned so much from Mason over the years. He’s been instrumental in helping me grow The Social Selling Podcast, sharpen my ABM skills, and think more strategically about marketing overall. Thanks to Mason’s guidance and support, our podcast is about to cross 75 episodes, and I can honestly say I couldn’t have done it without him and his team. If you’re looking for help with ABM or podcast strategy, do yourself a favor and reach out to Mason. You won’t regret it.”
— Daniel Disney, The Social Selling Podcast
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