Who We Serve
To be honest, we might not be the right partner for you
We love helping B2B teams build ABM programs and account-based podcasts that drive pipeline. But we’ve also learned that the best results happen when there’s strong alignment from day one.
When we’re probably not the best fit
We may not be the right partner if:
- You’re focused on B2C, high-volume demand gen, or very short sales cycles
- You’re mainly looking for brand awareness
- You want a fully hands-off agency to run everything without collaboration
- You’re not ready to align Marketing closely with Sales and revenue goals
- You’re expecting heavy martech builds or complex enterprise implementations
That doesn’t mean your goals are wrong. It just means our approach may not match what you need right now!
When we’re a strong fit
We tend to do our best work with teams who:
- Sell B2B into clearly defined target accounts
- Care about pipeline, revenue, and real conversations (not just impressions)
- Want practical programs that move quickly and iterate often
- Have a Sales team ready to engage the accounts we help activate
- See podcasts and content as a way to start meaningful relationships with buyers
If you’re building or refining an ABM motion, we’re likely worth a conversation.
What We Help With
ABM Programs
We help B2B teams launch and scale focused ABM programs without overcomplicated tech stacks or bloated processes. The goal is simple: create repeatable plays that drive meetings and pipeline.
Account-Based Podcasts
We also help teams turn podcasts into a true go-to-market channel, using conversations with target accounts to create warm introductions and support revenue growth.
Both services are designed to work together or independently, depending on your goals and resources.
Resources to help you explore the world of ABM
The ABM in a Day Workshop
Spend time with the Scrappy ABM team and walk away with a personalized 6-month roadmap for your team’s ABM effort.Â
The Scrappy ABM Podcast
We consistently drop new episodes 2x/week, featuring the topics and thought leaders that will help you launch (or level up) your ABM program.
The Scrappy ABM Email Newsletter
If you’re looking for a no-nonsense approach that aligns teams with practical, account-based plays that deliver revenue, our email newsletter is another great place to start.
The ABM Program Planning Template
Download and deploy the exact template we use with our clients to help map our 4D Framework to their goals and program.
Scrappy ABM Plays: The LinkedIn Newsletter
Thoughts shared on our favorite platform (from our favorite founder) about building successful ABM programs.
The ABM Masterclass
This is some of the best content I’ve ever recorded, and thanks to my friends over at UserGems, it’s comes at no cost to you.
Case Studies
See how Scrappy ABM has helped other organizations.
The 30-Day Podcast Launch Plan
What to do, in what order, to get your show live in 30 days or less.
Ready to Build Your First Successful ABM Program?
Let’s have a conversation about building a repeatable account-based marketing program for your organization.