About Scrappy ABM
We Want You to Build Your First Successful ABM Program
Scrappy ABM is a team of account-based experts that helps B2B brands build their ABM programs, one profitable play at a time.
Meet Scrappy’s Founder
FIND MASON ON LINKEDIN
Mason fell into ABM before it was a B2B trend. His first real job was as a full-funnel AE who sourced his own pipeline, worked the deals, and managed the accounts.
In short, he’ll tell you he had absolutely no idea what he was doing.
Eventually, all those random cold calls and word-vomit pitches were not effective.
As you can probably guess, the more he personalized the approach…the longer accounts stayed, the happier they were, and the more they bought.
In essence, he saw that shiny ABM programs packed with expensive tech tools don’t guarantee success—but a scrappy, strategic approach does.
Since those early days, he’s:
- Sourced over $25 million in revenue
- Delivered 16x ROI for teams big and small
Now, as the founder of Scrappy ABM, he leads our team of experts who specialize in low-budget, high-impact marketing strategies and creating content that cuts through the fluff, delivering real, tactical insights that drive measurable results.
Meet the Rest of the Scrappy ABM Team
We’re a small but scrappy team of Marketing, Sales, and Operations pros who’ve been in the ABM trenches—and we’re here to help you win.
Greg Toler
Chief Operating Officer (COO)
Jim Gilkey
Account Executive
Trevor Grimes
Content Strategist
Phil Pilalas
Marketing Strategist
Maria Barberan
Operations Strategist
Tori Stubbs
Account Manager
Joseph Lewin
Head of Podcast Strategy
Mati Rosenberg
Podcast Editor
Fede Ferreira
Podcast Editor
Evan Cox
Marketing Director
Testimonials
$2M in Pipeline Created & $10M Accelerated Pipeline
“I’ve had a great experience with Scrappy ABM. The team has a never-ending supply of ideas and playbooks. The technical and implementation team is brilliant, and I fully trust their team to execute, not just ideate. They enabled us with a repeatable webinar program that’s become a staple of our revenue generation program.”
— Marina Resto Black, Formerly VP of Marketing at Electric Era
6 Months of Content from 4 Weeks of Recordings
“I’ve learned so much from Mason over the years. He’s been instrumental in helping me grow The Social Selling Podcast, sharpen my ABM skills, and think more strategically about marketing overall.
Thanks to Mason’s guidance and support, our podcast is about to cross 75 episodes, and I can honestly say I couldn’t have done it without him and his team.
If you’re looking for help with ABM or podcast strategy, do yourself a favor and reach out to Mason. You won’t regret it.”
— Daniel Disney, CEO of The Daily Sales
Why Scrappy ABM?
Our business model is built to your benefit
Everything we do boils down to being helpful and generous enough that when the ABM problem’s too big to solve on your own, the world comes a-knockin’.
Our goal is to have you graduate when you’re ready
You read that right. We aim to be a liberating force, not an occupying one, who filters every engagement and program through the Scrappy 4D framework. This way, we can benchmark your readiness to go it alone against our ABM Maturity Model.
Our approach leverages your existing team and tech stack
You won’t find us recommending a new six-figure tech stack in order to begin working with us. Instead, we’ll find your quickest wins and leverage your people and processes to help you build a successful account-based program or podcast.
