Blog
Resources to help you launch (or level up) your account-based marketing program or podcast.
Discover a practical account-based marketing approach with Scrappy’s 4D framework. Align teams, target the right accounts, and launch effective ABM […]
How to implement account-based marketing without a big budget or complex tech. See practical ABM marketing examples and tips to […]
What is an Account-Based Podcast? Learn how B2B teams use targeted podcasts to build relationships, support ABM, and drive real […]
Learn why activation is the real first step of ABM, how to use intent triggers you already have, and how […]
Not all B2B podcasts drive the same results. Discover three podcasting approaches and how to pick the one that fits […]
ABM alignment made simple. Learn how to align Sales, Marketing, and Leadership to improve pipeline and your overall revenue.
Stop guessing who to target in ABM. Learn how to build ICP, BCP, and target account profiles that consistently drive […]
Why do most ABM programs fail? Learn the common mistakes teams make and practical strategies to build an ABM program […]
What is Account-Based Marketing? Learn the definition of ABM, how it aligns Sales and Marketing, and when it makes sense […]