Private 1 Day ABM Workshop | 100% SATISFACTION GUARANTEE
Stop Debating,
Start Building
Spend one day with us and we'll turn your account and revenue data into a prioritized account progression system that hands you an entire 90-day execution plan.
Virtual or In-Person
Only Your Team
Done in a Day
What You’ll Accomplish
This workshop is designed to teach you exactly how to find quick wins that ensure your ABM doesn’t stall out before you have the chance to scale.
Build an ABM Operating System That Covers:
Targeting
Alignment
Program Roadmap Build
Measuring Success
By the end of the day, your team has condensed what would normally take 6 months of conversations and planning into a plan that covers clear targeting criteria, a framework for maintaining alignment, a solid roadmap for the next 90 days, and clear measurement criteria for your program. Plus, we’ll build your account progression model together live in the room.
An Investment With All Upside
We will help you decide which accounts to pursue, how they progress toward revenue, who owns each move, and what gets executed next.
If you don't walk away completely satisifed, we'll refund every penny.
We Know What You’re Thinking
“We’re not even close to ready for ABM…”
“We don’t have the budget…”
“We don’t have the time to do it all…”
Accelerate the success of your ABM program and stop going at it alone. Book your private workshop and get a clear roadmap you can execute the very next day.
Meet Your Host
Hi, I'm Mason.
Serving as the marketing leader at numerous boutique and bootstrapped businesses, I saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead sourced over $30M in the past 3 years, driving a 15X ROI.
Now, I help emerging and enterprise brands like BambooHR, Turnitin, Interplay Learning, and Stax nail their ABM program.
If you're looking for a no-nonsense approach that aligns teams with practical, account-based plays that deliver revenue, look no further. Let's build you a repeatable, revenue-driving ABM program in a single day.
- Mason Cosby, Scrappy ABM Expert & Founder
Wondering If It’s Worth Your Time?
The proof is in the pudding testimonials. 100% Money Back Guarantee.
One of the Best Systems for B2B
“Scrappy ABM has one of the best ABM systems for B2B we’ve ever seen come through our doors.”
— Ned Arick, Acquisition.com
You Can’t Go Wrong With Scrappy ABM
“Truly, Scrappy is my favorite vendor I’ve ever worked with. Our team got the training we needed and a complete mindset shift. If you’re considering this workshop, just do it.”
— Hannah Forson, BambooHR
This Workshop Was One of My 1st Priorities
“I finished off my 1st month as ABM Manager with this awesome workshop. I was able to come up with a pretty solid plan for our ABM program and ask for advice on specific roadblocks.”
— Nicola Wylie, FileStage
This’ll Be Your ABM Jam
“Our team here at ETQ attended Scrappy ABM's ‘ABM in a Day’ workshop and found it stellar. If your team is looking for a focused session to put ABM strategies into practice, this is your jam.”
— Chris Spellman, ETQ
Worth the Investment
“Yesterday I attended Mason Cosby and Scrappy ABM's ‘ABM in a Day’ workshop – and I was beyond impressed.
As a Marketing Manager, account-based marketing (ABM) has been top of my list for years, but I wanted to understand it better so I could apply it successfully.
Yesterday I got the answers I needed.
The Scrappy ABM team put together some fantastic templates for attendees, and the day was jam-packed with everything you need to jump into ABM.
It was inspiring, and I'm excited to add to my marketing strategy for 2026.
I know that everyone is busy, but this was worth the time investment.”
— Sarah Ortega, URL Insurance Group
Not the Type to Rave About Workshops, But This Time I Did
“Last week I went to Scrappy ABM’s ‘ABM in a day' workshop and left with all kinds of templates and action items.
I’m not a person that plugs a ton, but even being in a room and picking Mason’s brain was immensely helpful. Having access to a pro who lives and breathes this stuff is at the very least a great litmus for where you’re at on the journey.
That said, if you’re tasked with being an ABMer - and even if you fancy yourself pretty good at it… you should check out the next workshop.”
— Tyler Jones
This workshop added significant value
"ABM is something I'm deeply passionate about. While I already know a lot about ABM, this workshop added significant value. It busted assumptions, answered real-world "but how do you actually do this?" questions, and went way beyond theory."
— Violette Edwards Sathe
What Doesn't Come With This Workshop
- We don't run your campaigns.
- We don't do SDR work.
- We don't clean your CRM, produce your content, or buy your media.
- There's no weekly call afterwards.
This is a day for decisions. You leave knowing what calls to make so your team can run the plays. If you want an agency relationship afterward, we can talk through those next steps based on your context.
A Complete Revenue-Driven ABM Program In A Single Day
You’ll leave with:
- Your best-customer profile built from your closed-won data, not a persona workshop.
- A prioritized target account list-scored against that profile, ranked, and ready to work.
- A qualification rule- the one sentence your Sales team uses to decide whether an account belongs in the program.
- A revenue process with owners- built for every stage and handoff.
- One activation play- built in the room, ready to run the week after.
- A measurement scorecard- the numbers that tell you it's working before pipeline shows up.
- 30/60/90 commitments- who does what, by when, agreed by the people who have to do it.
This isn’t a lecture. It’s a build-your-program workshop.
Plus, if you're unhappy with the workshop, we offer a 100% money back guarantee so there is no risk to you.
Here’s How It Works:
Intake
When you provide your data (CRM export, Closed-Won history, current account list, etc.) we'll fully analyze everything to develop your actual ICP and bring data-driven recommendations to your workshop.
Workshop
During our day together, we'll build out your ABM strategy based specifically on your company's context-plus develop at least one activation to ensure your plan is solid.
Follow Up
30 days after the workshop, we'll sync up for a 60-minute review to unpack what's been done, what's still stalled, and what to do next.
Your Investment
Virtual: $20,000
In-Person: $30,000*
100% MONEY-BACK GUARANTEE
If you're unhappy with any element of the workshop experience, we will refund you every penny.
*This covers all travel, etc., so there are no hidden costs. And if you happen to be in the greater Indianapolis area, be sure to ask about our local workshop discount.
Interested?
FAQs
Get the 4-1-1 on scheduling a private ABM in a Day Workshop for your team.
What’s included in my investment?
The private virtual workshop is $20,000, and the in-person private workshop is $30,000. In-person, we’ll travel to your location within North America (travel options beyond North America are available upon request). This covers all travel expenses, an 8-hour live workshop with your team (typically 4-8 decision makers), a custom account progression model, and more. You’ll walk away with an ABM strategy and plan for how to implement account-based marketing in your context.
Is this different from your standard ABM in a Day Workshop?
100%. Our virtual ABM in a Day Workshop includes a collection of different leaders and brands where we still cover the same core concepts. The difference here is that the focus is only on your company. As part of the engagement, we gather pre-workshop context to analyze your customers, target accounts, and opportunity data to ensure we have make the most of our time together. Then, every dataset, idea, recommendation, and play is mapped intentionally to your brand, team, and goals.
Who’s a private workshop best for?
Private ABM in a Day Workshops are for teams who want focus, true alignment, and are serious about getting account-based marketing right. While you can get your plan in place during our other workshop, it might not get everyone on your team centered on the same strategy.
What's the process like?
You'll answer an intake form. We take your CRM export, your closed-won history, and your current account list, and do the analysis ourselves. By the time you're in the room, the argument about what the data says is already settled. During the workshop, we'll spend 8 hours together with 4-8 decision makers. It'll be focused more on building than presenting. Then, at the 30-day mark, we'll do a 60-minute review- what got done, what stalled, and what to do about it.
Can you run the plays for us afterward?
The point of this workshop is that your team owns it, but there are leaders who request additional support. If you need execution help, we'll talk through next steps together and introduce you to agencies we trust if it's not an activation we own in-house.
We already have an ICP. Is this still worth a day?
Most teams who say that have a persona document rather than a profile built from closed-won data, and no qualification rule attached to it. If you have both, and your sales team applies the rule without arguing about it, you don't need this day.
Who needs to be in the room?
4-8 people who can decide. Marketing, Sales, or whomever owns the number. If the person who controls the budget isn't there, you'll leave with a plan that needs approval instead of commitments that are already made.
Our data is a mess. Is that a problem?
It's the first finding, and it's worth knowing before you spend a quarter building on top of it. We work with what exists.
Is this worth the five-figure investment?
Transparently, that's a question only you can answer. What I can tell you is that our work has directly sourced more than $300M in pipeline, we've worked with dozens of teams, and personally trained over 1,000 marketing and revenue leaders. If I wasn't this confident in your ROI, I wouldn't offer a money back guarantee.