Private 1 Day ABM Workshop | 100% SATISFACTION GUARANTEE
Stop Debating,
Start Building
Spend one day with us and we’ll turn your account and revenue data into a prioritized account progression system and hand you a complete 90-day execution plan.
Virtual, In Indianapolis, or At Your Office
Only Your Team
(Up to 8 Seats)
Done in a Day
What You’ll Accomplish
This workshop is designed to teach you exactly how to find quick wins that ensure your ABM doesn’t stall out before you have the chance to scale.
Build an ABM Operating System That Covers:
Targeting
Alignment
Program Roadmap Build
Measuring Success
By the end of the day, your team has condensed what would normally take 6 months of conversations and planning into a plan that covers clear targeting criteria, a framework for maintaining alignment, a solid roadmap for the next 90 days, and clear measurement criteria for your program. Plus, we’ll finalize your Account Progression Model together live in the room.
An Investment With All Upside
We will help you decide which accounts to pursue, how they progress toward revenue, who owns each move, and what gets executed next.
If you don't walk away completely satisifed, we'll refund every penny.
*See our Money-Back Guarantee
We Know What You’re Thinking
“We’re not even close to ready for ABM…”
“We don’t have the budget…”
“We don’t have the time to do it all…”
Accelerate the success of your ABM program and stop going at it alone. Book your private workshop and get a clear roadmap you can execute the very next day.
Meet Your Host
Hi, I'm Mason.
Serving as the marketing leader at numerous boutique and bootstrapped businesses, I saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead sourced over $30M in the past 3 years, driving a 15X ROI.
Now, I help emerging and enterprise brands like BambooHR, Turnitin, Interplay Learning, and Stax nail their ABM program.
If you're looking for a no-nonsense approach that aligns teams with practical, account-based plays that deliver revenue, look no further. Let's build you a repeatable, revenue-driving ABM program in a single day.
- Mason Cosby, Scrappy ABM Expert & Founder
Wondering If It’s Worth Your Time?
The proof is in the pudding testimonials. 100% Money Back Guarantee.
One of the Best Systems for B2B
“Scrappy ABM has one of the best ABM systems for B2B we’ve ever seen come through our doors.”
— Ned Arick, Acquisition.com
You Can’t Go Wrong With Scrappy ABM
“Truly, Scrappy is my favorite vendor I’ve ever worked with. Our team got the training we needed and a complete mindset shift. If you’re considering this workshop, just do it.”
— Hannah Forson, BambooHR
This Workshop Was One of My 1st Priorities
“I finished off my 1st month as ABM Manager with this awesome workshop. I was able to come up with a pretty solid plan for our ABM program and ask for advice on specific roadblocks.”
— Nicola Wylie, FileStage
This’ll Be Your ABM Jam
“Our team here at ETQ attended Scrappy ABM's ‘ABM in a Day’ workshop and found it stellar. If your team is looking for a focused session to put ABM strategies into practice, this is your jam.”
— Chris Spellman, ETQ
Worth the Investment
“Yesterday I attended Mason Cosby and Scrappy ABM's ‘ABM in a Day’ workshop – and I was beyond impressed.
As a Marketing Manager, account-based marketing (ABM) has been top of my list for years, but I wanted to understand it better so I could apply it successfully.
Yesterday I got the answers I needed.
The Scrappy ABM team put together some fantastic templates for attendees, and the day was jam-packed with everything you need to jump into ABM.
It was inspiring, and I'm excited to add to my marketing strategy for 2026.
I know that everyone is busy, but this was worth the time investment.”
— Sarah Ortega, URL Insurance Group
Not the Type to Rave About Workshops, But This Time I Did
“Last week I went to Scrappy ABM’s ‘ABM in a day' workshop and left with all kinds of templates and action items.
I’m not a person that plugs a ton, but even being in a room and picking Mason’s brain was immensely helpful. Having access to a pro who lives and breathes this stuff is at the very least a great litmus for where you’re at on the journey.
That said, if you’re tasked with being an ABMer - and even if you fancy yourself pretty good at it… you should check out the next workshop.”
— Tyler Jones
This workshop added significant value
"ABM is something I'm deeply passionate about. While I already know a lot about ABM, this workshop added significant value. It busted assumptions, answered real-world "but how do you actually do this?" questions, and went way beyond theory."
— Violette Edwards Sathe
What Doesn't Come With This Workshop
- We don't run your campaigns.
- We don't do SDR work.
- We don't clean your CRM, produce your content, or buy your media.
- There’s no weekly call afterwards, just three scheduled reviews at 30, 90, and 180 days.
This is a day for decisions. You leave knowing what calls to make so your team can run the plays. If you want an agency relationship afterward, we can talk through those next steps based on your context.
A Complete Revenue-Driven ABM Program In A Single Day
We call this a day because it’s how long your team is in the room. Our team spends the weeks leading up to our time together analyzing everything so our workshop is about decisions, not fact finding.
You’ll leave with:
- Your best-customer profile built from your closed-won data, not a persona workshop.
- A prioritized target account list-scored against that profile, ranked, and ready to work.
- A qualification rule- the one sentence your Sales team uses to decide whether an account belongs in the program.
- A revenue process with owners- built for every stage and handoff.
- A menu of activation plays, plus one play built live in the room and ready to run the week after.
- A measurement scorecard- the numbers that tell you it's working before pipeline shows up.
- 30/60/90 commitments- who does what, by when, agreed by the people who have to do it.
This isn’t a lecture. It’s a build-your-program workshop.
Plus, if you're unhappy with the workshop, we offer a 100% money back guarantee so there is no risk to you.
Here’s How It Works:
Intake
Once you sign and your payment clears, you’ll send us your data (CRM export, Closed-Won history, current account list, etc.). We’ll fully analyze everything to develop your actual ICP and bring data-driven recommendations to your workshop. Your earliest available date is 21 days after signature, subject to payment and a completed intake.
Workshop
During our day together, we’ll build out your ABM strategy based specifically on your company’s context. You’ll leave with a menu of activation plays, plus one play built live in the room to make sure your plan is solid.
Follow Up
We’ll sync up three times after the workshop, at 30, 90, and 180 days, to unpack what’s been done, what’s still stalled, and what to do next.
Your Investment
Up to 8 seats on every option, including one executive sponsor with authority over the go-to-market decisions in scope.
Virtual:
$20,000
Live online, with your team wherever they are. The full 8-hour workshop, your Account Progression Model, and your 90-day plan.
In Indianapolis:
$25,000
We host your team in Indianapolis. We book the venue and cover lunch, plus an optional team dinner. Your team travels to us.
At Your Office:
$30,000
We come to you. Travel for one facilitator to one continental US location is included.
Earliest available date: 21 days after signature, subject to payment and a completed intake.
100% MONEY-BACK GUARANTEE
If you’re unhappy with any element of the workshop experience, we will refund you every penny.
Interested?
FAQs
Get the 4-1-1 on scheduling a private ABM in a Day Workshop for your team.
What’s included in my investment?
There are three options. The virtual workshop is $20,000. The Indianapolis workshop is $25,000: we book the venue and cover lunch and an optional team dinner, and your team travels to us. The at-your-office workshop is $30,000: we send one facilitator to one continental US location, with travel included. Every option includes an 8-hour live workshop with up to 8 people from your team, a custom Account Progression Model, a 90-day execution plan, and three follow-up reviews at 30, 90, and 180 days. You’ll walk away with an ABM strategy and a plan for how to implement account-based marketing in your context.
Is this different from your standard ABM in a Day Workshop?
100%. Our virtual ABM in a Day Workshop includes a collection of different leaders and brands where we still cover the same core concepts. The difference here is that the focus is only on your company. As part of the engagement, we gather pre-workshop context to analyze your customers, target accounts, and opportunity data to ensure we make the most of our time together. Then, every dataset, idea, recommendation, and play is mapped intentionally to your brand, team, and goals.
Who’s a private workshop best for?
Private ABM in a Day Workshops are for teams who want focus, true alignment, and are serious about getting account-based marketing right. While you can get your plan in place during our other public workshop, it might not get everyone on your team centered on the same strategy.
How does this differ from a traditional agency service?
We don’t request access to your systems. Anonymized data is enough. We don’t require you buy new technology, and you’re investing once in something you can use over and over again.
What's the process like?
Once you sign and your payment clears, you’ll answer an intake form. We take your CRM export, your closed-won history, and your current account list, and do the analysis ourselves. By the time you’re in the room, the argument about what the data says is already settled. During the workshop, we’ll spend 8 hours together with up to 8 people, including your executive sponsor. It’ll be focused more on building than presenting. Then we’ll check in at 30, 90, and 180 days to review what got done, what stalled, and what to do about it.
How soon can we get on the calendar?
Your earliest available workshop date is 21 days after signature, subject to payment and a completed intake. We analyze your data before the workshop, so the sooner your intake is complete, the sooner we can lock in your date.
Can you run the plays for us afterward?
The point of this workshop is that your team owns it, but there are leaders who request additional support. If you need execution help, we'll talk through next steps together and introduce you to agencies we trust if it's not an activation we own in-house.
We already have an ICP. Is this still worth a day?
Most teams who say that have a persona document rather than a profile built from closed-won data, and no qualification rule attached to it. If you have both, and your sales team applies the rule without arguing about it, you don't need this day.
Who needs to be in the room?
Up to 8 people who can decide: Marketing, Sales, or whoever owns the number. One of them must be an executive sponsor with authority over the go-to-market decisions in scope. If that person isn’t there, you’ll leave with a plan that needs approval instead of commitments that are already made.
Our data is a mess. Is that a problem?
It's the first finding, and it's worth knowing before you spend a quarter building on top of it. We work with what exists.
Is this worth the five-figure investment?
Transparently, that's a question only you can answer. What I can tell you is that our work has directly sourced more than $300M in pipeline, we've worked with dozens of teams, and personally trained over 1,000 marketing and revenue leaders. If I wasn't this confident in your ROI, I wouldn't offer a money back guarantee.
What do you need to kick off?
We need to:
- Finalize your date and format (virtual, here in Indianapolis, or at your office).
- Name your executive sponsor.
- Receive your signature
- Complete your intake form.