Account-Based Marketing for B2B Tech Teams
Build Your Entire ABM Strategy in One Day
Reserve a private ABM workshop to build your strategy and a 120-day execution plan, live with your team.
Virtual or In-Person
Only Your Team
Done in a Day
What You’ll Accomplish
This workshop is designed to teach you exactly how to find quick wins that ensure your ABM doesn’t stall out before you have the chance to scale.
It’s broken out into five core sessions:
Targeting
Leadership Alignment
Sales Alignment
Program Roadmap Build
Measuring Success
By the end of the day, your team will have clear targeting criteria, a framework for maintaining true Sales and Marketing Alignment, a solid roadmap for the next 6 months, and clear measurement criteria for your program. Plus, we’ll build your account progression model together live in the room.
Most ABM Programs Fail Because of Misplaced Focus
What’s even more frustrating is the fact that you’ve likely been working on solving alignment issues, reporting, and program strategy, but your program still hasn’t delivered.
You don’t need another generic breakdown. You need a roadmap designed for you.
We Know What You’re Thinking
“We’re not even close to ready for ABM…”
“We don’t have the budget…”
“We don’t have the time to do it all…”
If any of those points resonate, you’re in luck! This private workshop is designed to move your team from not ready to ready in a single day.
Accelerate the success of your ABM program and stop going at it alone. Book your private workshop and get a clear roadmap you can execute the very next day.
Meet Your Host
Hi, I'm Mason.
Serving as the marketing leader at numerous boutique and bootstrapped businesses, I saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead sourced over $20M in the past 3 years, driving a 15X ROI.
Now, I lead a team of fellow Scrappy ABM experts who specialize in low-budget plays and programs that drive high impact.
If you're looking for a no-nonsense approach that aligns teams with practical, account-based plays that deliver revenue, look no further. Let's trade that expensive, tech-heavy strategy for a repeatable, revenue-driving ABM program in just 6 months.
- Mason Cosby, Scrappy ABM Expert & Founder
Wondering If It’s Worth Your Time?
The proof is in the pudding testimonials
One of the Best Systems for B2B
“Scrappy ABM has one of the best ABM systems for B2B we’ve ever seen come through our doors.”
— Ned Arick, Acquisition.com
You Can’t Go Wrong With Scrappy ABM
“Truly, Scrappy is my favorite vendor I’ve ever worked with. Our team got the training we needed and a complete mindset shift. If you’re considering this workshop, just do it.”
— Hannah Forson, BambooHR
This Workshop Was One of My 1st Priorities
“I finished off my 1st month as ABM Manager with this awesome workshop. I was able to come up with a pretty solid plan for our ABM program and ask for advice on specific roadblocks.”
— Nicola Wylie, FileStage
This’ll Be Your ABM Jam
“Our team here at ETQ attended Scrappy ABM's ‘ABM in a Day’ workshop and found it stellar. If your team is looking for a focused session to put ABM strategies into practice, this is your jam.”
— Chris Spellman, ETQ
Worth the Investment
“Yesterday I attended Mason Cosby and Scrappy ABM's ‘ABM in a Day’ workshop – and I was beyond impressed.
As a Marketing Manager, account-based marketing (ABM) has been top of my list for years, but I wanted to understand it better so I could apply it successfully.
Yesterday I got the answers I needed.
The Scrappy ABM team put together some fantastic templates for attendees, and the day (I can't believe Mason spoke for 6 straight hours) was jam-packed with everything you need to jump into ABM.
It was inspiring, and I'm excited to add to my marketing strategy for 2026.
I know that everyone is busy, but this was worth the time investment.”
— Sarah Ortega, URL Insurance Group
This Workshop Was One of My 1st Priorities
“Last week I went to Scrappy ABM’s ‘ABM in a day' workshop and left with all kinds of templates and action items.
I’m not a person that plugs a ton, but even being in a room and picking Mason’s brain was immensely helpful. Having access to a pro who lives and breathes this stuff is at the very least a great litmus for where you’re at on the journey.
That said, if you’re tasked with being an ABMer - and even if you fancy yourself pretty good at it… you should check out the next workshop.”
— Tyler Jones
This workshop added significant value
"ABM is something I'm deeply passionate about. While I already know a lot about ABM, this workshop added significant value. It busted assumptions, answered real-world "but how do you actually do this?" questions, and went way beyond theory."
— Violette Edwards Sathe
A complete ABM plan built in a single day
You’ll leave with:
- A clear ICP + target account list framework
- Your ABM activation strategy
- Messaging + content gap analysis
- A realistic 120-day ABM plan your team can execute
- An account progression model customized to your context
- A complimentary 1:1 consult after 30 days to check in on your progress
This isn’t a lecture. It’s a build-your-program workshop.
Your Investment
Virtual: $8,000
In-Person: $12,000*
*This covers all travel, etc., so there are no hidden costs. And if you happen to be in the greater Indianapolis area, be sure to ask about our local workshop discount.
Executive ABM Planning, Done in One Day
FAQs
Get the 4-1-1 on scheduling a private ABM in a Day Workshop for your team.
What’s included in my investment?
The private virtual workshop is $8,000, and the in-person private workshop is $12,000. In-person, we’ll travel to your location within North America (travel options beyond North America are available upon request). This covers all travel expenses, an 8-hour live workshop with your team (typically 3-20 people), a custom account progression model, and more. You’ll walk away with anABM strategy and plan for how to implement account-based marketing in your context.
Is this different from your standard ABM in a Day Workshop?
100%. Our virtual ABM in a Day Workshop includes a collection of different leaders and brands where we still cover the same core concepts. The difference here is that the focus is only on your company. In your private workshop, we host a pre-workshop session to ensure we have the proper context heading into our day together. Then, every dataset, idea, recommendation, and play is mapped intentionally to your brand, team, and goals.
Who’s a private workshop best for?
Private ABM in a Day Workshops are for teams who want focus, true alignment, and are serious about getting account-based marketing right. While you can get your plan in place during our other workshop, it might not get everyone on your team centered on the same strategy.