The ABM in a Day Workshop
Join the waitlist to request a spot for our next ABM in a Day Workshop. This is day-long, paid experience so request your spot and we will notify you when it’s time for your next step.
30+ Teams Finally Got ABM Right in the Past 12 Months
Because they followed the Scrappy ABM process. We made sure they directly addressed the top 4 reasons ABM programs fail.
Most people building an ABM program focus their efforts on all the wrong things. They are trying to solve problems that don’t yet exist and end up missing the core reasons that 80% of programs have failed.
What’s even more frustrating is that you’ve likely been working on solving alignment issues, reporting, and program strategy, but it still hasn’t delivered.
You don’t need another generic breakdown. You need a roadmap designed for you. If you’d like to leave with a plan for ABM AND a dramatically different outlook for 2026 save your seat.
No Fluff, All The Meaty Stuff
No one likes a webinar that doesn’t deliver on the promise. And while we’re confident our events aren’t that, that moment presented us with an opportunity.
(We’re pretty competitive, afterall).
What could we do to help our audience in a way that would offer so much value that even if we solved their immediate ABM problem, it would be so valuable they couldn’t help but talk about it?
One of the Best ABM Systems for B2B
“Scrappy ABM has one of the best ABM systems for B2B that we’ve seen come through our doors.”
— Ned Arick, Acquisition.com
The Lowdown on the ABM in a Day Workshop
In the past 12 months, 30+ companies finally got ABM right following The Scrappy ABM Process.
This day-long workshop is specifically designed to hand you that exact same playbook and address the 3 biggest pain points teams are sharing with us:
“We’re not even close to ready for ABM…”
“We don’t have budget…”
“We don’t have the time to do it all…”
If any of those points resonate, you’re in luck! This workshop addresses all of them in a single day.
Meet Your Host
Hi, I’m Mason.
Serving as the marketing leader at numerous boutique and bootstrapped businesses, I saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead sourced over $20M in the past 3 years, driving a 15X ROI.
Now, I lead a team of fellow Scrappy ABM experts who specialize in low-budget plays and programs that drive high impact.
If you’re looking for a no-nonsense approach that aligns teams with practical, account-based plays that deliver revenue, look no further. Let’s trade that expensive, tech-heavy strategy for a repeatable, revenue-driving ABM program in just 6 months.
– Mason Cosby, Scrappy ABM Expert & Founder
Wondering If It’s Worth Your Time?
The proof is in the pudding testimonials
This Workshop Is Bananas
“If you think about it, this workshop is bananas. Mason’s literally handing you the playbook that his paying clients use to build out their ABM Programs. FOR FREE!”
— Jay Schwedelson, CEO of Guru Events, & Subjectline.com
The Perfect Blend of Strategy & Execution
“Originally, we sought out Scrappy ABM for fractional marketing operations support. But the longer we worked with Scrappy ABM, the more we got into the why and strategy behind our marketing programs. Their strategic guidance has been incredibly helpful as we’ve thought through our growth plans for 2024. If you need a team that can get it done, and help level up your programs in the process, I’d recommend Scrappy ABM.”
— Olga Karanikos, CMO of SalesScreen
FAQs
What to Expect
This will be a day-long workshop (expect about 6 hours) where we’ll cover everything from alignment to measurement and everything in between. This will not just be knowledge and education (although you’ll get that, too). It’s a step-by-step workshop where we’ll build your ABM program roadmap brick by brick.
Curious If You Should Come?
Watch These Videos
Build Your First Successful ABM Program in a Day
Spend January 14th with the Scrappy ABM team and walk away with a game plan for your team’s ABM effort.