Get Clear and Confident on Your ABM Program in Just
1 Day

ABM in a Day is a 7-hour live virtual workshop for marketers + revenue leaders who need to build a scrappy, no-fluff ABM program that actually drives pipeline.

Reserve Your Spot

The ABM in a Day Workshop

Next Date: January 14th • 9am CT

Early Bird Rate: $150 through December 31st ($200 after)

(Code: 25OFF)

Reserve Your Spot

What You’ll Accomplish

This workshop is designed to teach you exactly how to find quick wins that ensure your ABM doesn’t stall out before you have the chance to scale.

It’s broken out into five core sessions:

Targeting

Leadership Alignment

Sales Alignment

Program Roadmap Build

Measuring Success

By the end of the day, you should have a clear targeting criteria, a talk track to get leadership and Sales bought in, a clear roadmap for the next 6 months, and clear measurement criteria for your program. Plus, you’ll get templates you can download and deploy to shortcut your time to value in each area.

Most ABM Programs Fail Because of Misplaced Focus

What’s even more frustrating is the fact that you’ve likely been working on solving alignment issues, reporting, and program strategy, but your program still hasn’t delivered.

You don’t need another generic breakdown. You need a roadmap designed for you.

Reserve Your Spot

This workshop is designed to equip you with a plan that will work for you right now, create an impact this quarter, and set a foundation for repeatable ABM programs.

We Know What You’re Thinking

“We’re not even close to ready for ABM…”

“We don’t have the budget…”

“We don’t have the time to do it all…”

If any of those points resonate, you’re in luck! This workshop is designed to move you from not ready to ready in a single day.

If you want to accelerate the success of your ABM program, stop going at it alone. Join us for a day to learn from our mistakes, see what’s working today, and get a clear roadmap you can execute the very next day.

Reserve Your Spot

Meet Your Host

Hi, I’m Mason.

Serving as the marketing leader at numerous boutique and bootstrapped businesses, I saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead sourced over $20M in the past 3 years, driving a 15X ROI.

Now, I lead a team of fellow Scrappy ABM experts who specialize in low-budget plays and programs that drive high impact.

If you’re looking for a no-nonsense approach that aligns teams with practical, account-based plays that deliver revenue, look no further. Let’s trade that expensive, tech-heavy strategy for a repeatable, revenue-driving ABM program in just 6 months.

– Mason Cosby, Scrappy ABM Expert & Founder

Wondering If It’s Worth Your Time?

The proof is in the pudding testimonials

One of the Best Systems for B2B

“Scrappy ABM has one of the best ABM systems for B2B we’ve ever seen come through our doors.”

— Ned Arick, Acquisition.com

You Can’t Go Wrong With Scrappy ABM

“Truly, Scrappy is my favorite vendor I’ve ever worked with. Our team got the training we needed and a complete mindset shift. If you’re considering this workshop, just do it.”

— Hannah Forson, BambooHR

This Workshop Was One of My 1st Priorities

“I finished off my 1st month as ABM Manager with this awesome workshop. I was able to come up with a pretty solid plan for our ABM program and ask for advice on specific roadblocks.”

— Nicola Wylie, FileStage

This’ll Be Your ABM Jam

“Our team here at ETQ attended Scrappy ABM’s ‘ABM in a Day’ workshop and found it stellar. If your team is looking for a focused session to put ABM strategies into practice, this is your jam.”

— Chris Spellman, ETQ

Worth the Investment

“Yesterday I attended Mason Cosby and Scrappy ABM’s ‘ABM in a Day’ workshop – and I was beyond impressed.

As a Marketing Manager, account-based marketing (ABM) has been top of my list for years, but I wanted to understand it better so I could apply it successfully.

Yesterday I got the answers I needed.

The Scrappy ABM team put together some fantastic templates for attendees, and the day (I can’t believe Mason spoke for 6 straight hours) was jam-packed with everything you need to jump into ABM.

It was inspiring, and I’m excited to add to my marketing strategy for 2026.

I know that everyone is busy, but this was worth the time investment.”

— Sarah Ortega, URL Insurance Group

This Workshop Was One of My 1st Priorities

“Last week I went to Scrappy ABM’s ‘ABM in a day’ workshop and left with all kinds of templates and action items.

I’m not a person that plugs a ton, but even being in a room and picking Mason’s brain was immensely helpful. Having access to a pro who lives and breathes this stuff is at the very least a great litmus for where you’re at on the journey.

That said, if you’re tasked with being an ABMer – and even if you fancy yourself pretty good at it… you should check out the next workshop.”

— Tyler Jones

A complete ABM plan built in a single day

You’ll leave with:

A clear ICP + target account list framework
Your ABM activation strategy
Messaging + content gap analysis
A realistic 90-day ABM plan your team can execute
Templates to repeat the process as your program scales
A complimentary 1:1 consult to finalize your plan

This isn’t a lecture. It’s a build-your-program workshop.

Reserve Your Spot

Before ABM in a Day?

Misaligned GTM teams
No trusted framework
Confusion around how to do ABM
Little clarity around program measurement
Guessing which accounts to target
Lots of “Where are the leads?”

After ABM in a Day?

A 90-day plan for your team and ABM program
A simple, repeatable ABM framework
Clarity on how to present ABM to leadership
A conversion model tied to pipeline
Honestly, you’ll probably still hear “Where are the leads?” but you’ll now have a killer answer about who you’re targeting and why!

FAQs

What’s included with the cost of admission?

Participants receive a day-long workshop in a small group setting with the Scrappy ABM team, along with immediate access to the full Scrappy ABM toolkit that includes a detailed workbook, tools, and templates. Plus, you’ll gain access to the on-demand recording.

Is this worth the investment?

At most, this workshop will cost you $200. So, if you’d like to exchange a few hundred dollars and a day of your time for a successful ABM program that can be a trusted workhorse of your marketing strategy for years to come, then yes! We’ve had 600+ registrants for this workshop in 2025 alone, so this is solid stuff.

Can I sample your templates?

All good marketers love getting their hands on a trusted template, right? Yes, you can gain access to the exact strategy template we use with our clients right here (for free!).