What Scrappy ABM Costs (and How to Know If It’s Worth It)

Most agencies avoid talking about pricing until you’ve sat through three calls, a proposal deck, and a “custom scope” conversation.

We’ve always thought that was backwards.

If you’re serious about investing in growth, you deserve to understand what something costs before anyone books a meeting.

Of course, price without context doesn’t tell the whole story. A cheaper cost that doesn’t move the needle is expensive. A higher investment that creates repeatable pipeline can pay for itself many times over.

We’re walking through what our two core programs cost and how to decide which (if either!) makes sense for your business. Just real numbers and expectations so you can make an informed decision.

The Real Question Isn’t Just “What Does ABM Cost?”

A lot of teams ask about price, but what they’re usually trying to understand is risk.

• Will this move the business forward?
• Will it save us time?
• Will it create momentum instead of more complexity?
• What will the return be? 

The better comparison isn’t agency versus agency. It’s what this investment replaces inside your organization.

For most teams, the alternatives look something like this:

Hiring internally

One experienced ABM hire often costs more than a full program build from a trusted ABM partner once you factor in salary, benefits, ramp time, and the risk of a bad hire. And one person still can’t cover strategy, ops, content, and enablement alone.

Buying more tools

Software promises leverage, but tools don’t run programs. Without a clear operating model, most stacks turn into shelfware.

Learning the hard way

Trial-and-error ABM can burn quarters of time and morale before real traction shows up.

Scrappy’s model is intentionally different. We operate as an extension of your team, building the system with you so you can eventually run it on your own.

Common Questions Buyers Ask

How long does it take to see results?

Most teams start seeing early signals within the first few months. Pipeline impact typically follows as plays compound. ABM and relationship-driven motions reward consistency rather than quick hacks.

Do we need new tools or a big tech stack?

No. All Scrappy ABM programs are designed to work with the systems you already have. The focus is on operating discipline and execution. 

How much internal time is required?

You’ll need committed stakeholders (especially from Marketing and Sales), but the goal is to reduce chaos, not create more meetings. Scrappy operates as an extension of your team to keep momentum high without overwhelming internal bandwidth.

Can we switch programs later?

Yes. Many teams start with foundational ABM work and later add a podcast once their targeting and sales motion are mature. Others begin with a podcast and evolve into deeper ABM execution.

What happens when the engagement ends?

Our teams graduate with systems, templates, and confidence to run the motion internally and scale it independently. We want you to not need us anymore!

Option #1: The ABM Pilot Program

(For Teams Ready to Build a Real ABM Motion)

The ABM Pilot Program is designed for teams that don’t want to experiment with ABM. Instead, they want to operationalize it. This is for B2B companies with a sales-led motion, real pipeline goals, and leadership buy-in to build a repeatable growth engine. We work as an extension of your team to design the strategy, execute the plays, and teach your team how to run the program long-term. Most clients graduate within about 18 months, fully equipped to scale ABM on their own.

What you get

Instead of generic templates or theory, the program is built around your business:

• Tailored strategy: Custom ABM plays aligned to your ICP, goals, and operating reality. No cookie-cutter frameworks.
• Hands-on execution: Support across content, strategy, and operations without requiring new hires or new tools.
• Clear wins and momentum: Measurement that focuses on pipeline impact and scalability so you know what’s working and why.

The engagement starts with building your custom ABM framework in the first six weeks, then moves directly into execution.

What it costs

The ABM Pilot Program retainer starts at $13,875 every four weeks. That investment covers full program design, execution support, enablement, and ongoing optimization.

If your goal is to build a durable ABM capability inside your organization, this is the program built for that outcome.

As one client put it:

Option #2: The Account-Based Podcast

(For Teams That Want Relationship-Driven Pipeline)

Most company podcasts are built for awareness. Downloads go up, content gets published, and…nothing changes in the pipeline.

The Account-Based Podcast flips that model.

Instead of broadcasting to the internet, your podcast becomes a relationship engine. By inviting the right target accounts onto your show, you create meaningful conversations and open warm doors with strategic buyers.

It’s content with a job.

Scrappy handles the heavy lifting so your team can focus on showing up for great conversations and building real relationships.

What you get

Your podcast engagement incudes:

• Full show production: Planning, recording, editing, publishing, and platform management.
• Guest sourcing and preparation: Finding the right people and prepping them for strong conversations.
• Content distribution and promotion: Social clips, written posts, and structured launches that make sure the content gets seen.
• Strategic direction: Ongoing guidance to align episodes with pipeline goals and account strategy.

Program tiers

Depending on how aggressive you want to be with growth and promotion, there are three options:

Podcast Production

• Starting at $2,975/month
• Covers production, editing, scheduling, distribution, and social clips.

The Account-Based Podcast

• Starting at $4,875/month
• Adds automated guest sourcing, episode prep, newsletters, and deeper strategy support.

The Content Engine

• Starting at $9,875/month
• Includes everything above plus webinars, YouTube-first editing, expanded clip production, and weekly strategy.

Those who want a scalable way to build relationships while generating consistent content are a great fit for this model.

All podcast programs have a six-month initial commitment and then move to a 60-day out.

How to Know Which Program Is Right for You

Both programs drive pipeline, but they solve different problems.

The right choice depends on what your team needs right now.

The ABM Pilot Program is a good fit if:

• You need to build or rebuild your core ABM operating model.
• Targeting, alignment, measurement, or execution still feel fragmented.
• You want hands-on help creating a repeatable system your team can eventually own.
• Leadership is committed to making ABM a long-term growth motion.

This path is about building durable capability instead of short-term wins.

The Account-Based Podcast is a good fit if:

• You already have a functioning sales motion and clear ICP.
• Relationship-building with strategic accounts matters for deal velocity and deal size.
• You want a consistent way to open warm conversations at scale.
• Your team wants content that directly supports revenue.

This path is about accelerating pipeline through relationships and visibility.

You may want to wait if:

• Your ICP is unclear or constantly changing.
• Sales doesn’t yet have the capacity or process to follow up on new conversations.
• Leadership isn’t aligned on what success looks like.
• You’re still validating product-market fit.

In those cases, tightening fundamentals first will make any investment more effective later.

Let’s Make Sure This Makes Sense for You

Every team’s situation is different. The right program depends on where your business is today, what you’re trying to accomplish, and how ready your team is to execute.

If you have questions about either program or just want a sounding board on your ABM strategy, we’re happy to talk it through with you.

No hard pitch—we promise.

Sound helpful? Book a time with us below!