Client: Crush & Lovely
Industry: Digital Product Development
Services Provided: Podcast Strategy
Problem
Getting Deserved Industry Recognition
Crush & Lovely, a team of digital product designers and engineers driven to create technology that’s made for humans, sought to establish a strategy for how they would expand their brand reach. Crush & Lovely has developed numerous digital products including products for organization like the American Heart Association, National Geographic, and Village Capital. Despite their impressive results, they largely did not have a large voice in the digital product development industry. They were particularly interested in developing a podcast strategy to amplify their message. However, the team faced significant challenges, including time constraints, resource limitations, and a lack of internal expertise in podcast strategy.
Goals
- Develop a clear and consistent brand voice.
- Understand how to write detailed episode structures
- Outline a practical and feasible podcast strategy.
- Develop a podcast promotional strategy to grow the brand.
“Scrappy ABM helped Crush & Lovely find our own voice internally and help us create plans to put that voice out into the public sphere through Podcasting and other channels.”
– Ben Bartolone, GTM Manager, Crush & Lovely
Solution
Crush & Lovely engaged Scrappy ABM to help identify their message and devise a comprehensive podcast strategy. This collaboration aimed to address the key challenges faced by Crush & Lovely by providing strategic guidance and detailed planning.
The primary goals of the engagement were to ensure that messaging resonated across all channels and touchpoints, design a strategy that could be effectively implemented within their resource constraints, and provide a step-by-step guide to launching a podcast that would amplify their message and engage their audience.
Plans
Scrappy ABM began with a series of initial consultations to understand Crush & Lovely's goals, current challenges, and overall vision. This foundational understanding paved the way for focused workshops, during which the team articulated its unique voice and messaging.
With a strong foundation in place, Scrappy ABM developed a detailed podcast strategy that emphasized targeted messaging, audience, and efficient resource utilization. Finally, a comprehensive podcast strategy was outlined, including content themes, potential guest lists, and a production timeline.
Results
Crush & Lovely achieved a comprehensive strategy for their podcast, including detailed episode structures, guest outreach templates, and a streamlined path from ideation to launch.
The process of developing their podcast strategy and understanding their audience also led to an unexpected and valuable outcome: they discovered and defined their overall brand voice. This holistic clarity has enhanced their branding and messaging across all platforms.
Through a combination of workshops and brainstorming sessions, Crush & Lovely developed a unique and consistent brand voice, which was crucial for all subsequent marketing efforts. Scrappy ABM provided detailed strategy documentation, offering the team a clear roadmap for implementation.
Regular check-ins and ongoing support ensured the team could follow through with the plans and address any arising challenges.
- Clarity in Messaging - Crush & Lovely achieved a clearer and more consistent brand voice, which was well-received internally and externally.
- Strategic Direction - The agency now has a well-defined ABM strategy that aligns with their goals and resources.
- Podcast Readiness - Although the podcast was not immediately launched, the detailed planning and strategic direction provided by Scrappy ABM equipped Crush & Lovely with the tools they need to start when ready.
The most significant benefit of this engagement was that it forced Crush & Lovely to deeply and strategically consider the message they wanted their audience to understand. This reflection and clarity significantly impacted all aspects of their messaging, including marketing, sales, and customer success, leading to a more cohesive and effective communication strategy across the entire organization.
Find Your Voice and Grow your Brand with Podcasts
At Scrappy ABM, we understand the power of storytelling and the impact it can have on your brand. Our account-based podcast services are designed to help you connect with your audience in a meaningful and engaging way. From strategy development to content creation and production, we offer end-to-end podcast solutions tailored to your specific needs.
Whether you're looking to launch a new podcast or enhance an existing one, we work with you to create compelling content that resonates with your target audience. We specialize in crafting narratives that highlight your brand's unique voice and message, ensuring your podcast stands out in a crowded marketplace.
With our proven track record of helping clients like Crush & Lovely find their voice and succeed in their marketing efforts, you can trust Scrappy ABM to deliver exceptional podcast services that drive results.
