Account-Based Podcast
Podcasts That Build Pipeline, Not Just Awareness
We’ll help you create content your audience loves, build real relationships with target accounts, and grow your brand while you’re at it.
Tie Your Podcast Strategy Directly to Business Goals
Establish Thought Leadership with 8 Hours a Month
Get Guaranteed Meetings With Target Accounts
Most B2B Podcasts Miss the Mark
Too many shows start because someone said, “Let’s launch a podcast,” without a real strategy.
But with the right strategy, your podcast can do more than just create content. It can also build real relationships, boost brand authority, and support your revenue goals.
We’ll help you launch a show with purpose, so every episode moves the needle.
The “Core 4”
The 4 Reasons B2B Podcasts Fail
Lack of Consistency
Inconsistent publishing makes it hard to keep listeners engaged and easy for them to move on.
Guest Coordination Is Tough
Without a solid process, booking the right guests can be slow, stressful, and hit-or-miss.
Unclear What Success Looks Like
Most B2B shows won’t hit 10,000 downloads, but without the right metrics, it’s hard to know if it’s working.
No promotional strategy
“Build it and they will come” is great for Field of Dreams, not your podcast strategy.
A Podcast That Builds Pipeline
(Not Just Content)
With Scrappy ABM, your podcast becomes a relationship-builder, revenue driver, and brand booster.
By bringing key accounts onto your show, you create valuable content and open the door to real conversations that move deals forward.
Here’s what you get:
Full Show Production
We handle everything—planning, recording, editing, and publishing—so you can stay focused.
Hands-On Support
Our team finds the right people, gets them scheduled, and preps them for great conversations.
Clear Wins
From social clips to episode launches, we make sure your show gets seen and shared.
Strategic Direction
Strategy and focus that helps drive deals
Podcasts We’ve Helped Bring to Life
These aren’t just kind words. They’re live shows, generating results and relationships. Explore what’s possible when strategy meets execution:
A No-Brainer for Anyone Starting a Podcast
Do This, NOT That: Marketing Tips with Jay Schwedelson | Presented By Marigold
“To anyone looking to start a podcast – talk to Scrappy ABM! The team is phenomenal, organized, smart, and produces real results! Their plug-and-play approach ensured we had everything we needed, without paying for the support we didn’t.”
— Jay Schwedelson, CEO of Guru Events, & Subjectline.com
A Trusted Partner Through Every Stage of Growth
“I’ve learned so much from Mason over the years. He’s been instrumental in helping me grow The Social Selling Podcast, sharpen my ABM skills, and think more strategically about marketing overall.Thanks to Mason’s guidance and support, our podcast is about to cross 75 episodes, and I can honestly say I couldn’t have done it without him and his team.If you’re looking for help with ABM or podcast strategy, do yourself a favor and reach out to Mason. You won’t regret it.”
— Daniel Disney, The Social Selling Podcast
Scrappy Turned Our Podcast Into a Brand Asset
“You guys unlocked this for me—ideating with you has been a game-changer. I’m having fun with the podcast, and now with these added deliverables, I can focus more on strategy and less on busywork. This isn’t just podcast editing—this is the content arm of our brand.”
— Robert Sur, Host of Accidental Salesforce Admins
The Kind of Team You Actually Want to Work With
“The Scrappy ABM team is incredibly friendly, insightful, and always ready to help. They’ve been patient and supportive throughout the process—true partners through and through.”
— Ruchi Pardal, SVP Growth & Innovation at ResultFirst
We’ve Booked 29 Guests in 4 Weeks
“After 3 months of outbound with no success, we launched our account-based podcast and have generated $60k ARR and $90k in pipeline across less than 10 podcast guests.”
— Kyler Nixon, Forward Studios
$1.5M in Revenue in Year 1 on our Podcast
“To anyone looking to start a podcast – talk to Scrappy ABM! The team is phenomenal, organized, smart, and produces real results! Their plug-and-play approach ensured we had everything we needed, without paying for the support we didn’t. I could not give a stronger endorsement”
— Jay Schwedelson, CEO of Guru Events, & Subjectline.com
6 Months of Content from 4 Weeks of Recordings
“I’ve learned so much from Mason over the years. He’s been instrumental in helping me grow The Social Selling Podcast, sharpen my ABM skills, and think more strategically about marketing overall.
Thanks to Mason’s guidance and support, our podcast is about to cross 75 episodes, and I can honestly say I couldn’t have done it without him and his team.
If you’re looking for help with ABM or podcast strategy, do yourself a favor and reach out to Mason. You won’t regret it.”
— Daniel Disney, CEO of The Daily Sales
Scrappy Turned Our Podcast Into a Brand Asset
“You guys unlocked this for me—ideating with you has been a game-changer. I’m having fun with the podcast, and now with these added deliverables, I can focus more on strategy and less on busywork. This isn’t just podcast editing—this is the content arm of our brand.”
— Robert Sur, Host of Accidental Salesforce Admins
The Kind of Team You Actually Want to Work With
“The Scrappy ABM team is incredibly friendly, insightful, and always ready to help. They’ve been patient and supportive throughout the process—true partners through and through.”
— Ruchi Pardal, SVP Growth & Innovation at ResultFirst
We’ve Booked 29 Guests in 4 Weeks
“After 3 months of outbound with no success, we launched our account-based podcast and have generated $60k ARR and $90k in pipeline across less than 10 podcast guests.”
— Kyler Nixon, Forward Studios
I’m Empowered to Practice What We Preach
“As the Lead Content Strategist here at Scrappy ABM, writing this testimonial feels a bit like cheating, but the truth is, when I had a great idea for a show that highlighted my passion, expertise, and utilized our approach to podcasting, the team said let’s do it—and it’s working. If this isn’t practicing what we preach, I don’t know what it.”
— Trevor Grimes, The Content Crowd
Unpacking
Our Process
Trusted by Scrappy Teams Worldwide
CASE STUDY
CASE STUDY
The Investment
Yes, we customize everything after a conversation, but you shouldn’t have to book a call just to understand our pricing approach.
Podcast Production & Distribution
Starting at $2,975/mo
This package covers the production work, so your team can focus on great content, real conversations, and business growth.
Deliverables:
- Audio & Video Editing for the Podcast Platforms
- Title + Show Notes Creation
- Scheduling, Hosting, Distribution, & Recording Software
- 8 Clips per Month Optimized for LinkedIn (3 Formats)
- 8 Written and Scheduled Social Posts on LinkedIn
- Monthly Strategy Sync
- Up to 180 Minutes of Editable Content Monthly
(6 month commit and then 60-day out at any time)
The Account-Based Podcast
Starting at $4,875/mo
Everything in Podcast Production, plus the tools to engage target accounts and grow your brand.
Deliverables:
- Everything In Podcast Production
- Automated Guest Sourcing & Coordination
- Episode prep, (Guest Research, Question Set Development, and Show Outline)
- Weekly Newsletter + LinkedIn Newsletter
- Bi-weekly Strategy and Production Sync
- Up to 240 Minutes of Editable Content Monthly
(6 month commit and then 60-day out at any time)
The Content Engine
Starting at $9,875/mo
Includes everything in the Account-Based Podcast, plus a full promo plan to grow your audience and boost brand reach.
Deliverables:
- Everything In The Account-Based Podcast
- Quarterly LinkedIn Live (Webinar) Program
- 12 (total) Social optimized Clips per Month (3 Formats)
- YouTube-First Video Editing + Thumbnails
- Weekly Strategy Calls
- Up to 300 Minutes of Editable Content Monthly35
(6 month commit and then 60-day out at any time)
Turn Conversations Into Pipeline, Fast
See measurable results in your first 90 days with a podcast built to fuel your ABM strategy.
Align on Strategy
We’ll build a podcast plan that supports your ABM goals and targets the right accounts.
Create Compelling Content
From guest booking to episode planning, we turn your brand message into binge-worthy content.
Launch, Grow, and Convert
Our team manages the show, amplifies it across channels, and helps you turn interviews into revenue.
Curious if We Practice What We Preach?
Each week, host Mason Cosby sits down with B2B marketers and sales leaders who are building pipeline with creativity, strategy, and scrappy execution, using the exact approach you’ve read about above.
Whether you’re launching your first ABM program or leveling up what’s already working, you’ll walk away with tactical insights, fresh ideas, and a few dad jokes along the way.
Scrappy FAQs
Have questions? Just need a little more information? Here are detailed answers to the most common question we hear.
Can I just do this on my own?
Of course! If you have the resources to set your podcast strategy, source guests, conduct research and develop a question set, record, post-produce the episode, create clips and repurpose the content, manage the guest communications, and promote your show, you should definitely do this on your own. Our clients either don’t have the internal resources to do all of this work or have determined that these tasks are not the highest use of their time, so they use us to take all of the heavy lifting off of their plate, so all they have to do is build relationships with best-fit accounts.
How much time will I need to invest?
The 30-day onboarding process is designed to create massive momentum, so that first month you should be expecting roughly 5 hours/week to get the show off the ground. Once the show has launched in week 5, you should block 1-2 hours/week for recordings, episode prep, and the important guest communications that will lead to more sales meetings for your team.
What if I already have a show?
That’s great news! When clients come to us with a show already running, our onboarding consists of research and knowledge-share on your live show, drastically reducing the time to get up-and-running with our team.
Ready to Build Your First Successful ABM Program?
Let’s have a conversation about building a repeatable account-based marketing program for your organization.