Client: Do This, Not That Jay Schwedelson
Industry: Marketing and Networking
Services Provided: Account-Based Podcast Strategy and Execution
Problem
Connecting with High-Profile Individuals Through Consistent Account-Based Podcasting
Jay Schwedelson initially had reservations about starting a podcast, viewing it as an ego-driven endeavor rather than a practical networking tool. He hadn't seriously considered the potential benefits until his experience as a guest on Mason's podcast opened his eyes to its viability and effectiveness.
He explained, "I always thought a podcast was like an ego play. I thought it was, 'I'm great. Listen to me because I'm awesome.' And I didn't really understand it at all. So I'm angry I didn't spend more time on it sooner.”
Jay recognized that traditional outreach methods were insufficient for connecting with the high-profile individuals he wanted to network with. He saw the potential of a podcast to facilitate these connections but was concerned about the demands of consistency and the challenge of managing a podcast alongside his busy schedule.
Goals
The primary goals of the engagement were to establish a credible podcast that could attract high-profile guests and facilitate meaningful networking opportunities. Starting and maintaining a podcast also needed to be exceptionally uncomplicated for Jay to stay consistent despite his busy calendar, ensuring the podcast's long-term success and sustainability.
Scrappy ABM would also handle producing engaging podcast clips and content that would appeal to Jay's audience and positively affect his business and reputation in the industry.
"I have nothing but absolutely good things to say. The podcast has really changed my business. People misunderstand podcasts; they think podcasts are just for sharing information, but the ultimate reason for having a podcast, in my opinion, is to network with people. The Scrappy ABM playbook on all that is exactly what I needed, and it’s worked to a tee."
– Jay Schwedelson, CEO of Guru Events, & Subjectline.com
Solution
This engagement included developing a detailed podcast launch strategy, identifying and reaching out to desired guests, and managing all aspects of recording, editing, and producing the podcast episodes.
Plans
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Podcast Launch Strategy
Scrappy ABM began by developing a detailed strategy to get the podcast off the ground. This included answering critical questions about the show's measure of success. They established short-term and long-term goals for the podcast, registered it on all major platforms and app stores, and provided several name ideas to reflect the show's branding and focus.
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Audience and Guest Identification
The team conducted an in-depth meeting with Jay and his team to identify and frame a list of desired guests. This list included potential clients, industry experts, and valuable networking contacts. They also analyzed the competition and other podcasts in a similar space to ensure the show's unique positioning. -
Guest Sourcing & Coordination
The Scrappy ABM team managed outreach, scheduling, and coordination with guests, utilizing a guest-sourcing playbook to give the podcast instant credibility even before it had a large following.
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Content Production & Distribution
Scrappy ABM handled all aspects of recording, editing, and producing the podcast episodes. They also took a comprehensive approach to promoting the podcast, creating engaging social media clips and eye-catching promotional materials to enhance the podcast's visibility and appeal.
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Batch Recording
To address Jay's busy schedule, Scrappy ABM implemented a batch recording and scheduling system, making it easy for Jay to maintain consistency. They created time blocks on Jay's calendar for recording sessions and managed the guest scheduling process, ensuring a steady stream of episodes.
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Launching and Refinement
The team continued to support the podcast's growth by leveraging early success to attract more high-profile guests. They regularly refined the process, focusing on deeper category exploration and expanding the guest wish list.
Results
From the very beginning, the podcast attracted the desired guests, establishing it as a credible and noteworthy show. This early success gave the podcast social proof, which was instrumental in drawing attention and generating interest from both potential guests and listeners. The credibility gained from having notable guests on the show created a strong foundation for continued growth.
Through the podcast, Jay achieved his highest goal of building meaningful relationships and networking with influential individuals in his industry. The Playbook for guest outreach and the professional management of the podcast episodes allowed Jay to connect with the significant figures he aimed to do business with or learn from. This networking strategy proved highly effective with opportunities that traditional outreach methods could not.
The podcast quickly gained many listeners and received overall positive feedback regarding audience engagement. The quality content produced by Scrappy ABM resonated with the targeted audience, leading to increased listener retention and growth. The consistent schedule of released episodes kept the audience engaged and coming back for more, further boosting the podcast's reputation.
"We went from zero, with a podcast that didn't even exist, to being ranked in the top 5% of podcasts worldwide on Listen Notes within 60 days of launch, which is just incredible. Additionally, within the same 60 days, we became a top 50 marketing podcast in the United States out of 50,000 marketing podcasts according to Apple Podcasting. Those are two insane metrics that speak volumes about the success and impact of our podcast.
And as we approach the year mark since launch, we are in the top .5% of globally listened shows with over $600,000 in lifetime sponsorship sales. Not to mention the new customers and expansion revenue that has been generated because people are spending everyday learning from this show. This show has easily helped to generate at least $1.5M in revenue within its first year."
By growing his network and providing a platform to showcase his expertise, the podcast opened up new opportunities for collaboration and business growth.
The podcast served as a networking tool and became a powerful medium for driving business impact and achieving long-term success. Jay positioned him as a thought leader and a credible voice in the marketing space.
The collaboration with Scrappy ABM helped Jay launch a successful podcast that met all his objectives, from establishing credibility and facilitating networking to creating high-quality content and driving business growth. Scrappy ABM's strategic support and ongoing refinement ensured the podcast's sustainability and continued success.
Grow Your Brand and your Business with Account-Based Podcasts
At Scrappy ABM, we understand the power of storytelling and its impact on your brand. Our account-based podcast services are designed to help you connect with your audience in a meaningful and engaging way. From strategy development to content creation and production, we offer end-to-end podcast solutions tailored to your specific needs.
Whether you're looking to launch a new podcast or enhance an existing one, we work with you to create compelling content that resonates with your target audience. We specialize in crafting narratives that highlight your brand's unique voice and message, ensuring your podcast stands out in a crowded marketplace.
With our proven track record of helping clients like Jay Schwedelson launch successful podcasts that drive networking and business growth, you can trust Scrappy ABM to deliver exceptional podcast services that drive results.
