ABM Programs

Step-by-Step ABM Programs Leveraging Your Existing Tech & Team

Build a scalable ABM program that prioritizes getting a return on what you’ve already invested.

Let's Chat

Build Repeatable Frameworks

Tangible Impact in Months

Built to Run In-House

You’ve heard the stats and know Account-Based Marketing can work

(You’ve heard 87% of B2B marketers see better results with it.)

So you followed the playbook…

Right message.
Right person.
Right time.

Right?

But at this point, you’re starting to wonder: Is ABM really right for us? Or is it just another overhyped strategy that works for everyone else?

LET’S CHAT

The Solution? Start Small to Win Big with ABM

The most successful ABM programs don’t try to do everything at once. Instead, they start focused.

A Scrappy ABM program helps marketers zero in on high-intent accounts and engage early-stage buyers across the right channels. For Sales, it means spending time where it counts with the accounts most likely to convert.

When Marketing and Sales align around clear plays and shared priorities, pipeline moves faster. Without that? ABM stalls before it starts.

The “Core 4”

Avoid the 4 Reasons Your ABM Program Will Fail

LET’S CHAT

Your business isn’t built for ABM.

ABM works best for B2B companies with a sales team, longer sales cycles, higher ACVs, and clear product-market fit. Don’t check those boxes? An account-based podcast might be the better move. (Hint: We can help with that, too.)

Your Sales and Marketing alignment feels like a joke.

Without buy-in from Sales, Leadership, and Customer Success (CS), even the smartest ABM strategy will stall.

You have no one to run ABM.

If everyone’s too busy to run ABM, it’ll never get off the ground. You need focus; the reality is “dabbling with ABM” just won’t move the needle.

ABM is hard to measure.

ABM shouldn’t be about complexity, despite what all the tech vendors and service providers tell you. It’s about clear plays using the people and tools you already have to drive ROI.

Implement an ABM Program

That Feasts on ROI

Scrappy ABM helps you launch smart, focused plays so you build momentum without overcomplicating things.

We work as an extension of your team to set up a repeatable program, teach you how to run it, and hand you the keys when you’re ready. Most clients graduate within 18 months, fully equipped to scale ABM on their own.

Here’s what you get:

Tailored Strategy

Custom ABM plays built around your goals, not generic templates.

Hands-On Support

Execution across content, strategy, and ops (no extra hires or new tools required).

Clear Wins

Track what matters, double down on what works, and scale with confidence.

Let's Chat

Unpacking

Our Process

Trusted by Scrappy Teams

CASE STUDY

They Jumped In and Got It Done

“When we started working with Scrappy ABM, we had a lot of programs we needed to launch quickly. They immediately jumped in to take things off my plate and get these programs launched in near record time. They are experts in moving quickly by using the tools and resources we have today. If you’re looking for a partner that can be an immediate value add, I’d recommend Scrappy ABM.”

— Steph Byce, Director of Demand Generation at Parsable

Scrappy Helped Us Think Bigger

“Originally, we sought out Scrappy ABM for fractional marketing operations support. But the longer we worked with Scrappy ABM, the more we got into the why and strategy behind our marketing programs. Their strategic guidance has been incredibly helpful as we’ve thought through our growth plans for 2024. If you need a team that can get it done, and help level up your programs in the process, I’d recommend Scrappy ABM.”

— Olga Karanikos, CMO of SalesScreen

They Used Existing Data to Create 20+ Playbooks

“Within the first 2 weeks, Scrappy ABM provided over 20 different actionable playbooks using our existing data. Their way of thinking has been incredibly eye-opening for our revenue programs. If you’re looking for a team that can get your ABM program off the ground, Scrappy ABM is my go-to partner.”

— Jass Binning, Marketing Director at Opensense

A Seamless Path to In-House Success

“Scrappy’s team was incredibly helpful during a critical growth phase for us. Their content creation support was a game-changer, allowing us to fill gaps while we built out our internal teams. The strategic framework they provided was robust, and their responsiveness made the process seamless. We successfully transitioned from needing external support to being self-sufficient, thanks to their guidance. This partnership was key to our success and equipped us with a solid playbook for future growth.”

— Kaleigh Woodhart, Tungsten Automation

The Kind of Team You Want on Your Side

“I would work here. That alone says everything you need to know. But in the off case that doesn’t ‘cut it’, let me break it down for you. The team that’s been assembled at Scrappy is top notch when it comes to ABX strategy, tactics, and execution. I’ve never once had anything but top-shelf production and never had an issue with time/turn arounds.”

— Adam, iDonate

Working With Scrappy Just Feels Easy

“Scrappy is a great team to work with. Awesome people! They’ve provided a great deal of helpful insights throughout the engagement.”

— Thorben G., VP of Partnerships at EventMobi

Strategy Meets Execution, All in One Team

“I’ve had a great experience with Scrappy ABM. Mason and the team have a never-ending supply of ideas and playbooks. The technical and implementation team are extremely intelligent, and I fully trust their team to execute, not just ideate.”

— Marina Resto Black, Electric Era

Highly Collaborative & Effective

“Working with the Scrappy ABM team was a great experience. Their highly-collaborative team took the time to gain a deep understanding of our business, they consistently maintained project communications, and they were extremely responsive in delivering usable assets. The actionable cadences they developed are now in use as part of our refined prospect targeting effort, and we remain open to further engagement as our ABM strategy matures.”

— Lance Garms, VP of Marketing at Geoforce