The ABM in a Day Workshop | August 7th

Get Clear and Confident on Your ABM Program in Just 1 Day 

Spend August 7th (9am-4pm CT) with the Scrappy ABM team and walk away with a personalized 6-month roadmap for your team’s ABM effort. 


 

 


$14,000 Value (No Cost to Register)

30+ Teams Finally Got ABM Right in the Past 12 Months

Because they followed the Scrappy ABM process. We made sure they directly addressed the top 4 reasons ABM programs fail.

Most people building an ABM program focus their efforts on all the wrong things. They are trying to solve problems that don’t yet exist and end up missing the core reasons that 80% of programs have failed.

What's even more frustrating is that you've likely been working on solving alignment issues, reporting, and program strategy, but it still hasn't delivered.

You don't need another generic breakdown. You need a roadmap designed for you. If you'd like to leave with a plan for ABM AND a dramatically different outlook on the rest of 2025, save your seat. 

 

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The Opposite of a Thinly-Veiled Sales Pitch

Our team was chatting in Slack the other day and came to the conclusion that no one likes a webinar that’s essentially a thinly-veiled sales pitch. 

And while we’re confident our events aren’t that, that moment presented us with an opportunity.
(we’re pretty competitive, afterall)

What could we do to help our ideal audience right now in a way that would offer so much value that even if we solved their immediate problem with ABM, it would be so valuable that they couldn’t help but talk about it. 

Meet the ABM in a Day Workshop

In the past 12 months, 30+ companies finally got ABM right following The Scrappy ABM Process. 

This free, day-long workshop is specifically designed to hand you that exact same playbook and address the 3 biggest pain points teams are sharing with us: 

  • “We’re not even close to ready for ABM…”

  • “We don’t have budget…”

  • “We don’t have the time to do it all…”

If any of those points resonate, you’re in luck! This workshop address all of them — in a single day. You don't need another generic breakdown. You need a roadmap designed for you. 

If you'd like to leave with plan for ABM AND a dramatically different outlook on the rest of 2025, save your seat. 

 

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Meet Your Host

Hi, I'm Mason. 

Serving as the marketing leader at numerous boutique and bootstrapped businesses, I saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead sourced over $20M in the past 3 years, driving a 15X ROI. 

Now, I lead a team of fellow Scrappy ABM experts who specialize in low-budget plays and programs that drive high impact. 

If you're looking for a no-nonsense approach that aligns teams with practical, account-based plays that deliver revenue, look no further. Let's trade that expensive, tech-heavy strategy for a repeatable, revenue-driving ABM program in just 6 months.

- Mason Cosby, Scrappy ABM Expert & Founder

Mason Cosby(1)

 

Wondering If It’s Worth Your Time?

The proof is in the pudding testimonials 

Jay_schwedelson

$1.5M in Revenue in Year 1 on our Podcast

"To anyone looking to start a podcast - talk to Scrappy ABM! The team is phenomenal, organized, smart, and produces real results! Their plug-and-play approach ensured we had everything we needed, without paying for the support we didn't. I could not give a stronger endoresment"

~ Jay Schwedelson, CEO of Guru Events, & Subjectline.com

 

Olga_Karanikos

The Perfect Blend of Strategy & Execution

“Originally, we sought out Scrappy ABM for fractional marketing operations support. But the longer we worked with Scrappy ABM, the more we got into the why and strategy behind our marketing programs. Their strategic guidance has been incredibly helpful as we've thought through our growth plans for 2024. If you need a team that can get it done, and help level up your programs in the process, I'd recommend Scrappy ABM.”

~ Olga Karanikos, CMO of SalesScreen

 

 

Build Your First Successful ABM Program in a Day

Spend August 7 with the Scrappy ABM team and walk away with a game plan for your team’s ABM effort.

 

 


$14,000 Value (No Cost to Register)

FAQs

 

What to Expect

This will be a day-long workshop (expect about 6 hours) where we'll cover everything from alignment to measurement and everything in between. This will not just be knowledge and education (although you'll get that, too). It's a step-by-step workshop where we'll build your ABM program roadmap brick by brick, for free. 

It's Free? What's the Catch?

While there's zero catch, we do have a strategy...wanna know what it is?

This is not your average "get-rich-quick, throw-some-info-at-ya, then pitch-an-offer" kind of workshop. We genuinely want to help you build your first successful ABM Program, and if we build a roadmap together in the workshop and you feel ready to build on your own, PERFECT. That's a win. But there's usually a small percentage of workshop attendees who love their strategy and then want our help implementing it all. And even if no one ends up needing help, we aim to make this workshop so wildly helpful that you can't help but post on LinkedIn and tell your B2B tech besties to sign up for the next one. :)