I Want to Help You Build Your First Successful ABM Program
Hey LinkedIn Fam! 👋 Instead of dropping you directly on our homepage, I’m opting to curate a simple list of the things you likely care about most. Enjoy!
My Favorite Resources
The Scrappy ABM Podcast
We consistently drop new episodes 2x/week, featuring the topics and thought leaders that will help you launch (or level up) your ABM program.
The Scrappy ABM Email Newsletter
If you’re looking for a no-nonsense approach that aligns teams with practical, account-based plays that deliver revenue, our email newsletter is another great place to start.
The ABM Program Planning Template
Download and deploy the exact template we use with our clients to help map our 4D Framework to their goals and program.
Scrappy ABM Plays: The LinkedIn Newsletter
Thoughts shared on our favorite platform (from our favorite founder) about building successful ABM programs.
The ABM Masterclass
This is some of the best content I’ve ever recorded, and thanks to my friends over at UserGems, it’s comes at no cost to you.
The ABM in a Day Workshop
Spend November 13 with the Scrappy ABM team and walk away with a personalized 6-month roadmap for your team’s ABM effort. It’s free, and basically a no-brainer.
Schedule a Discovery Call
Ready to start building a low-tech, high-impact account-based program or podcast?
A Bit About Me
I fell into ABM before it was a B2B trend. My first real job was as a full-funnel AE. I sourced my own pipeline, worked my deals, and managed the accounts.
I had absolutely no idea what I was doing.
Eventually, I realized that randomly calling people and word-vomiting a pitch at them was not effective.
As you can probably guess, the more I personalized my approach…the longer accounts stayed, the happier they were, and the more they bought. (Shocking, right?)
I saw firsthand that shiny ABM programs packed with expensive tech tools don’t guarantee success—but a scrappy, strategic approach does.
Since those early days, I’ve:
- Sourced over $15 million in revenue
- Delivered 20x ROI for teams big and small
Now, as the founder of Scrappy ABM, I lead a team of experts who specialize in low-budget, high-impact marketing strategies. My keynotes and workshops cut through the fluff, delivering real, tactical insights that drive measurable results.
This Has Become a Staple of our Revenue Generation
“Seeing Dick’s Sporting Goods and Target register for our events was the moment I knew this was working. You really helped me think about how to start ABM from scratch. We now have a repeatable program that’s a staple of our revenue generation.”
— Marina Resto Black, Electric Era
A Trusted Voice in the Account-Based Space
