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Podcast cover for Scrappy ABM with Mason Cosby, episode 50, titled SOUR Takes on GTM SaaS. Features a microphone illustration on a dark green background.

Hot takes are fun, but have you heard of Sour GTM SaaS takes?

Tune in with Jason Hasenburg to find out if Mason Cosby can deliver critical insights while trying the sourest candies in the world!

 

Mason's Sour Takes:

  • Most organizations are starting with ABM entirely in the wrong way.
  • Most organizations should start their ABM program focused on customer expansion.
  • The current lack of alignment between marketing and sales is largely marketing's fault.
  • ABM should be the only marketing strategy for Vertical SaaS companies.
  • The best low-cost ABM playbook is peer-led influencer marketing.
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