In this episode, host Mason Cosby discusses the fundamentals of account-based marketing (ABM) with Nick Zeckets, including frameworks, strategies, and best practices for building effective ABM programs without breaking the bank.
04:45 Discussing the target audience for Scrappy ABM's services
09:01 Why Mason is passionate about ABM and its ability to benefit everyone involved when done well
14:58 The importance of relevance and context in ABM outreach
20:27 The hallmarks of a phenomenal ABM program
28:29 The process of creating effective content for ABM campaigns
34:31 Strategies for extracting subject matter expertise from SMEs for content creation
44:31 The importance of covering various mediums (podcasts, webinars, events) for content creation
50:50 The ideal criteria for organizations to implement ABM programs successfully
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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