In this episode of Scrappy ABM, host Mason Cosby discusses strategies for turning podcast guests into customers, focusing on conversion-based playbooks specifically designed for account-based marketing (ABM). Mason shares actionable insights on leveraging podcast interviews as a way to build relationships and create sales opportunities.
01:16 Using podcasts to convert guests into customers through immediate, conversion-based strategies
01:53 Free consulting and peer-to-peer conversation models
02:22 How hosting podcasts can offer guests a preview of what working together would be like
03:43 Using podcast episodes to produce content that benefits both sales and marketing teams
04:38 Conducting subtle discovery conversations to uncover key insights
06:28 Leveraging expert hosts to challenge guests' thinking
08:54 How to use podcast content to inform sales teams about potential opportunities
10:28 How to follow up with guests after the episode using the information gathered during the interview
11:51 Why having an expert host is essential for turning podcast guests into paying customers
12:50 Key tactics for building trust with guests and showcasing expertise during podcast interviews to facilitate conversions
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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