Episode 123 - Launching a Content-Led ABM Program in Two Weeks with Nick Zeckets

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Podcast cover for Scrappy ABM with Mason Cosby, episode 123, featuring Launching a Content-Led ABM Program in Two Weeks with Nick Zeckets. A microphone graphic is on the right.

In this episode of Scrappy ABM, host Mason Cosby interviews Nick Zeckets, founder of Air Traffic Control, about launching a content-led Account-Based Marketing (ABM) program in just two weeks. They discuss the importance of content in ABM, sources of valuable data, effective distribution methods, and strategies for identifying and filling content gaps. Nick shares practical advice on overcoming common roadblocks and getting an ABM program off the ground quickly and efficiently.

Guest Bio:

Nick Zeckets is the founder of Air Traffic Control, a company that analyzes data to understand what content audiences are engaging with. Air Traffic Control helps businesses identify content gaps and create more relevant content for their ideal customers. With extensive experience in content strategy and ABM, Nick specializes in helping organizations launch effective, content-led ABM programs swiftly and successfully.

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01:21 How content is crucial to ABM programs

05:58 Sources of data for ABM programs

08:26 Effective content distribution methods

12:52 Identifying and filling content gaps

16:24 Common roadblocks in launching ABM programs

19:03 Advice for getting an ABM program off the ground

Transcript not available.