Episode 129 - HOLIDAY ABM MAGIC! Brianna Doe on Influencers, Authenticity & Festive Campaign Strategies

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Podcast cover for Scrappy ABM with Mason Cosby, episode 129, titled Holiday ABM Magic! featuring Brianna Doe on influencers, authenticity, and festive campaign strategies; includes a microphone graphic.

In this Scrappy ABM holiday special, host Mason Cosby welcomes guest Brianna Doe to explore the intersection of account-based marketing (ABM) and influencer marketing. They discuss aligning influencer partnerships with ABM goals and share insights on crafting impactful campaigns—just in time to bring some holiday cheer to your marketing efforts!

Guest Bio:

Brianna Doe is an expert in influencer marketing, particularly in the B2B space. She hosts the Stop the Scroll podcast and provides insights on creating effective influencer marketing strategies. Brianna emphasizes the importance of aligning influencer partnerships with brand goals and maintaining authenticity in content creation. Learn more at weareverbalim.com.

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00:55 Introduction to the topic of aligning ABM programs with influencer marketing

02:17 How to align influencers with brand goals from an audience perspective

05:51 Transitioning from transactional to long-term influencer relationships

09:39 Finding influencers that address your target audience

15:44 The importance of authenticity in influencer partnerships

19:15 Where influencers fit into an overall ABM program

22:59 Integrating paid advertising with influencer marketing

Transcript not available.