In this episode of Scrappy ABM, host Mason Cosby dives into podcast strategies for Account-Based Marketing (ABM). He explores three podcast types—content engine, public figure, and account-based—and shares actionable insights on how to measure podcast success while creating an impactful strategy tailored to your niche.
02:05 Introduction to Account-Based Marketing (ABM)
07:24 Top reasons why podcast programs fail
10:14 Three types of podcasts: content engine, public figure, and account-based
16:47 Measuring success for content engine podcasts
22:41 Public figure podcasts and their benefits
25:55 Account-based podcasts and their strategy
36:49 Adapting the account-based podcast approach for different niches
43:26 How to measure the success of an account-based podcast
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
Recommended Resource
The Marketing Ladder Podcast:
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