Episode 145 - How to Build an ABM Strategy That Actually Works

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Podcast cover for Scrappy ABM with Mason Cosby episode 145, titled How to Build an ABM Strategy That Actually Works, with a green background and microphone graphic.

In this special Scrappy ABM episode, we’re rebroadcasting a conversation from the B2B Growth Blueprint podcast, where host Mark Osborne interviews Mason Cosby on practical Account-Based Marketing (ABM) strategies.

📢 This episode was originally recorded for B2B Growth Blueprint, a podcast focused on scalable B2B strategies for early-stage SaaS, tech, and service firms.

🎧 Listen to B2B Growth Blueprint: Spotify

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00:32 Introduction to the rebroadcast episode

01:48 Mason’s career journey and experience in ABM

06:26 What is Account-Based Marketing (ABM)?

09:02 How to identify best-fit customers for ABM

12:28 Strategies for defining important target accounts

21:27 What makes Scrappy ABM different from traditional ABM approaches

28:44 Future plans for Scrappy ABM, including new educational initiatives

Transcript not available.