Episode 165 - Push Your Data, Don’t Pull — Simplify Metrics and Win, with Nadia Davis from CaliberMind

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In this episode of Scrappy ABM, host Mason Cosby chats with Nadia Davis, VP of Marketing at CaliberMind, about honing in on the right target accounts and proving ABM impact—without blowing the budget.

Guest Bio:

Nadia Davis is the VP of Marketing at CaliberMind. Known for building high-impact ABM programs and clear measurement frameworks, she previously led sophisticated ABM initiatives at Pay It, demonstrating ROI to executive leadership through smart reporting and storytelling with data.

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01:33 How to find your ABM audience by leveraging sales knowledge and customer patterns

04:46 Using current customer data to validate and refine your ICP

08:51 Tactical approaches to ABM that don’t require pricey platforms

14:09 Tools for measuring ABM success at different maturity levels

17:54 Building effective account-based reporting in existing systems

24:19 Why data should be pushed in dashboards, not manually pulled

27:38 Simplifying metrics when reporting to executives

Transcript not available.