In this episode, host Mason Cosby discusses the value of tracking job changers as a signal for generating quick pipeline. He shares cost-effective strategies for identifying, engaging with, and converting job changers to build a solid account-based marketing (ABM) program.
01:20 Why job changers are a valuable data point for identifying new business opportunities quickly
02:56 How to use your existing CRM system to identify job changers and potential opportunities
05:04 Tips for approaching job changers who are settling into new positions and how to offer value during this transitional period
08:18 Content strategies tailored specifically for job changers and how to distribute them effectively
11:15 Nurturing relationships with job changers who are still searching for their next opportunity
13:30 How to track, engage, and convert job changers into actionable leads for your ABM strategy
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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