Episode 102 - Crush Churn with the "Churn Buster" Playbook: Retain and Win Big Accounts with Corrina Owens

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Podcast episode promo for Scrappy ABM shows episode 102 titled Crush Churn with the Churn Buster Playbook: Retain and Win Big Accounts with Corrina Owens. A microphone icon appears on a green background.

In this episode of Scrappy ABM, host Mason Cosby speaks with Corrina Owens about her "Churn Buster" playbook for account-based marketing. They discuss innovative strategies for retaining customers and acquiring new enterprise accounts using champion tracking and personalized outreach.

Guest Bio:

Corrina Owens is a seasoned account-based marketing expert and fractional ABM leader. She has extensive experience in developing and implementing successful ABM strategies, particularly in enterprise segments. Corrina is known for her innovative approaches to sales and marketing alignment and her ability to drive results through data-driven, personalized campaigns. She is active on LinkedIn and offers her expertise to companies looking to build out their ABM programs.

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01:36 Introduction to the "Churn Buster" playbook

02:23 Using CRM data to identify target accounts

04:59 Leveraging UserGems for tracking job movements

06:11 Tactics for personalized outreach to moved champions

09:08 Creating and repurposing content assets for the campaign

12:05 Enabling customer success teams to retain accounts

16:10 Results and ongoing success of the program

19:54 Strategies for aligning sales and marketing teams

Transcript not available.