Episode 104 - How Sales Intel Academy TRANSFORMED Customer Education and ABM with Arianna Shannon

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In this episode of Scrappy ABM, host Mason Cosby interviews Arianna Shannon, Director of Marketing and Brand at Sales Intel, about their customer enablement and education program. They discuss the creation of Sales Intel Academy, challenges in implementing the program, and strategies for building effective ABM programs.

Guest Bio:

Arianna Shannon is the Director of Marketing and Brand at Sales Intel. With a career focused on startups, she brings extensive experience in developing and implementing marketing strategies. At Sales Intel, Arianna plays a key role in creating customer enablement programs and leading initiatives like the Sales Intel Academy to enhance customer experience and success.

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00:02:02 Overview of Sales Intel's customer enablement program

00:04:43 The creation of Sales Intel Academy

00:08:05 Prioritizing audiences within customer accounts

00:12:21 Distribution channels for customer communication

00:14:41 Challenges in building the program

00:16:55 Advice for building a first ABM program

Transcript not available.