In this episode of B2B Revenue Leaders, host Dustin Tysick welcomes back Mason Cosby, founder of Scrappy ABM and head of partnerships at Guru Media Hub, for a deep dive into the world of podcasting.
01:20 Three types of podcasts: content engine, account-based, and public figure
02:56 Measuring podcast success based on strategy and type
05:13 Content engine podcasts and thought leadership curation
08:07 Account-based podcasting and relationship building
11:45 Common mistakes in podcast creation and measurement
15:06 Measuring podcast success and its nebulous nature
18:54 The importance of having subject matter experts as hosts
23:34 Benefits and strategies for creating solo podcast episodes
26:07 Repurposing existing content for podcasting
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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