In this episode of Scrappy ABM, Mason Cosby is interviewed about the evolution of Account-Based Marketing (ABM) and strategies for successful implementation.
01:31 Mason introduces himself and his experience with ABM
02:33 The evolution of ABM since its buzzword days
04:11 Common challenges and pain points in modern ABM
08:25 How successful ABM programs contend with AI and self-service buying journeys
11:17 The concept of "stacking signals" instead of scaling ABM
16:32 What keeps Mason coming back to B2B MX events
18:39 Preview of Mason's upcoming keynote at B2B MX East
20:30 The future of ABM and what successful programs will look like
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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