In this episode of Scrappy ABM, host Mason Cosby welcomes Isaac Ware and Trinity Nguyen from UserGems to discuss signal-based go-to-market strategies. They explore the definition of signals, how to identify and leverage them, and common misconceptions in the industry.
Guest Bios:
- Isaac Ware is a representative from UserGems, a company specializing in signal-based marketing and sales solutions. Isaac brings expertise in leveraging customer data and signals to improve go-to-market strategies.
- Trinity Nguyen is also from UserGems and contributes insights on implementing signal-based approaches, particularly focusing on the practical aspects of operationalizing these strategies for sales and marketing teams.
00:32 Introduction to signal-based go-to-market strategies
01:35 Definition of signals in go-to-market context
03:00 Identifying viable signals within customer base
07:26 Common misconceptions about signals and intent data
10:52 Time sensitivity of contact vs. account signals
13:31 Operationalizing stacked signals for BD teams
16:21 Theming and grouping signals for effective implementation
19:43 Hurdles in implementing signal-based approaches
22:32 Introduction to Scrappy ABM Master Class resource
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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