In this episode of Scrappy ABM, Mason Cosby joins a lively debate with Tim Davidson on various aspects of Account-Based Marketing (ABM). The episode is structured as a three-round debate covering intent data, ABM platforms, and pilot programs, offering diverse perspectives and insights for ABM enthusiasts.
03:02 Round 1: Debate on the effectiveness of intent data
08:38 Round 2: Discussion on the value and necessity of ABM platforms
14:14 Round 3: Debate on investment strategies for pilot programs
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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