In this episode of Scrappy ABM, host Mason Cosby interviews Jay Schwedelson, an expert in audience segmentation and marketing strategies. They delve into the importance of targeting specific functions rather than job titles, how to effectively narrow down your target audience, and strategies for distributing content to the right people at the right time.
Guest Bio:
Jay Schwedelson is an expert in audience segmentation and marketing strategies. He emphasizes the importance of targeted marketing and leveraging email as a critical communication channel. Jay hosts the podcast Do This, Not That and is passionate about helping marketers refine their audience targeting techniques to improve campaign effectiveness.
01:01 Definition and importance of audience segmentation
02:24 Identifying target companies and industries
03:34 Targeting job functions vs. job titles
05:19 Using SIC codes for detailed segmentation
07:26 Leveraging growth indicators for targeting
09:36 Creating content that speaks to your target audience
14:45 Distribution channels and email marketing strategies
17:32 Common mistakes in audience segmentation
19:37 The importance of regularly updating your target account list
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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