Description
Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning & Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies. In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.
00:00 - Intro
01:25 - Mason's 200 Dollar Tech Stack
05:52 - Growing Reach and Driving SQLs on a Limited Budget
07:53 - Comparing Costs and ROI of Podcasting
12:31 - Pitching Podcast Guests into a SQL Conversation
16:14 - Maximazing Reach in the Post Recording Phase
20:41 - Purpose of Your Podcast + Guest Engagement
25:01 - Podcasting Results and Investment Return
28:45 - The Future of Digital Marketing with Artificial Intelligence
30:14 - Mason's Favorite Activity To Get Into a Flow State
30:40 - Mason's Piece Of Advice For His Younger Self
32:22 - Mason's Biggest Challenges at Sales Assembly
33:17 - Instrumental Resources For Mason's Success
36:03 - What Does Success Mean for Mason Today
37:33 - Get In Touch With Mason
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
Recommended Resource
The Marketing Ladder Podcast:
Hero on a Mission: A Path to a Meaningful Life by Donald Miller