In this special episode of Scrappy ABM, host Mason Cosby shares a rerelease of his guest appearance on The B2B Growth Blueprint podcast, hosted by Mark Osborne. Mason dives into his "scrappy" approach to account-based marketing (ABM) and explains why it’s more effective than traditional methods.
Check out The B2B Growth Blueprint: Listen on Apple Podcasts
00:32 Introduction to the episode as a rerelease from another podcast
01:39 Overview of Mason Cosby's background and expertise
02:11 Definition of account-based marketing (ABM) and related terms
06:28 Importance of identifying the best-fit customers for ABM
11:49 Strategies for defining target accounts in ABM
21:49 What makes "scrappy" ABM different from other approaches
26:02 The importance of focusing on people, process, and then technology
29:14 Future plans for Scrappy ABM, including free educational content
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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