In this episode of Scrappy ABM, host Mason Cosby discusses the top trends in Account-Based Marketing (ABM) for 2025 and beyond with marketing director Evan Cox. They explore emerging strategies and key shifts shaping the ABM landscape.
01:12 Influencer marketing in B2B is on the rise
02:58 The increasing use of AI in ABM programs
04:23 ABM as a buzzword is decreasing, being replaced by GTM (Go-to-Market)
05:19 ABM programs are becoming more focused and less flashy
05:51 The future of ABM involves coordinated efforts between marketing and sales
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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