In this special episode of Scrappy ABM, host Mason Cosby shares a step-by-step guide to creating a winning account-based marketing (ABM) program. Originally featured on What’s Your Process? The Podcast by The Creative Brand, Mason dives into practical strategies for leveraging existing resources and building a scalable ABM approach.
Special Note:
This episode is repurposed from Mason’s guest appearance on What’s Your Process? The Podcast by The Creative Brand.
02:05 Introduction to Scrappy ABM and its rapid growth
04:15 Meeting clients where they are and delivering in the short term
06:11 Identifying reasons why ABM might fail in an organization
09:56 The account progression model and its seven stages
22:38 The Four D framework: Data, Distribution, Destination, and Direction
29:50 Breaking down the components of the Four D framework
34:47 Breaking down big problems into smaller, manageable tasks
36:41 Statistics on ABM program success rates and the challenges involved
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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