Episode 142 - PLANNING & EXECUTING SCRAPPY ABM CAMPAIGNS! Aligning Sales & Marketing Teams

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In this episode of Scrappy ABM, host Mason Cosby dives into the steps for planning and executing a scrappy Account-Based Marketing (ABM) campaign. He shares insights on how to qualify whether ABM is the right fit for your organization, the importance of aligning sales and marketing teams, and strategies for measuring the success of your ABM efforts.

This is a repurposed episode from the podcast AssetMule Podcasts, a podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, the show interviews top business leaders from CEOs to product marketing professionals to learn how the best go-to-market strategies are implemented.

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00:32 Introduction to the episode and its format

01:35 Mason's career background and expertise in ABM

03:53 Steps for planning a scrappy ABM campaign

04:58 Qualifications for implementing an ABM program

07:54 Importance of sales and marketing alignment in ABM

12:32 The account progression model and four D framework

16:29 Balancing brand building and sales activation

20:53 The role of podcasts in ABM and brand building

24:46 Measuring and understanding results in ABM campaigns

Transcript not available.