Episode 144 - ABM Without the B2B SaaS GTM BS

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In this episode of Scrappy ABM, host Mason Cosby joins Don't Be a SaaS hosts Adam O'Brien and Kate Campbell to discuss how B2B companies can implement Account-Based Marketing (ABM) without the hefty price tag. They break down actionable strategies, essential tech stacks, and what’s next for ABM in 2025 and beyond.

📢 This episode is a repurposed conversation from the Don't Be a SaaS podcast, where Mason was a guest.

📌 Listen to Don't Be a SaaS: Spotify

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00:06 Introduction to Scrappy ABM and its focus on practical playbooks

04:06 The importance of established product-market fit before implementing ABM

10:52 The role of data in ABM and identifying best-fit customers

14:25 Sales compensation’s impact on ABM success and customer retention

25:11 Building an affordable ABM tech stack for under $1,000 per month

34:09 Predictions for the future of ABM in 2025 and beyond

39:19 Resources for learning more about Scrappy ABM approaches

Transcript not available.