In this episode of Scrappy ABM, host Mason Cosby sits down with David Oliva, General Manager of Organomation, to discuss how he leveraged podcasting as an account-based marketing (ABM) tool in the scientific instrumentation industry. David shares how his podcast strategy helped engage key prospects, build industry relationships, and drive measurable business results.
David's insights offer a practical playbook for anyone looking to incorporate podcasting into their ABM strategy—especially in niche B2B industries like scientific equipment and laboratory solutions.
01:21 Why Organomation launched a podcast for ABM
05:13 Breaking down the affordable podcast setup process
07:55 How David finds and secures podcast guests
12:14 Turning podcast guests into sales conversations
15:50 Podcasting’s impact on industry visibility and networking
17:44 Success metrics and business impact from the podcast
19:23 David’s advice for companies considering podcasting for ABM
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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