Episode 161 - AI Governance ABM Playbook! “One Geo, One Industry” Approach

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In this episode of Scrappy ABM, host Mason Cosby breaks down a playbook submission from Jimmy, who is targeting Forbes Global 2000 companies with an AI governance platform. Mason provides strategic advice on how to focus ABM efforts, select the right vertical and region, and approach target accounts effectively.

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00:32 Introduction to Jimmy's ABM playbook submission

00:45 Breakdown of the ICP: Forbes Global 2000 companies with $5.8B+ revenue

01:37 Mason’s first recommendation: Focus on one geo and one industry at a time

04:05 Strategy for targeting companies with AI governance programs through event panels

05:33 Insights on positioning an AI governance platform to solve compliance challenges

06:51 Recommendation to focus on healthcare or financial services verticals

07:07 Advice on targeting approach: start with influencers and work up to executives

Transcript not available.