Description

In this episode of Scrappy ABM Live, host Mason Cosby discusses tailored account-based marketing strategies with Andy Binkley, Founder and CMO of Tourial. Specifically, they talk about how Turial runs interactive, personalized tech stack demos for key target accounts to provide value and demonstrate ROI.

Key Discussion Points:

• Building an ABM strategy with targeted interactive demos (00:00:53)
• Necessary technology and budget considerations (00:05:15)
• Step-by-step tactics to implement the playbook (00:08:56)
• Managing potential roadblocks with mobile compatibility (00:23:27)
• Achieving pipeline impact and results (00:24:39)