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Podcast cover for Scrappy ABM with Mason Cosby, episode 03, titled ABM Maximum Results on a Minimal Budget, with a simple drawing of a microphone on a dark green background.

This episode was from a conversation between Matt Heinz and Mason Cosby on "ABM Maximum Results on a Minimal Budget."

Tune in to hear more about:

  • Marketing and sales role in serving the revenue team
  • Common reasons why marketing and sales don't operationally get along
  • How companies can start aligning their marketing and sales teams
  • Things to prioritize to drive short-term impact and the building blocks for long-term revenue impact
Listen on Apple