In this episode, recorded on Demand Wars and hosted by Bolaji Oyejide, Mason Cosby talks about the importance of finding a work environment that is positive and emphasizes getting marketing right. He also came up with the idea of treating your career as a product, and ways to improve your career.

In the later part of the video, Mason Cosby discusses a scenario where a marketer has $1,000 a month to market a B2B product or service. Here are the steps Mason Cosby recommends:

• Use LinkedIn Sales Navigator to target and connect with potential customers.
• Build an audience and nurture relationships with them.
• Once you have a pipeline built, use a daylong virtual conference to establish yourself as a thought leader and to educate potential customers.

Mason Cosby also talks about the importance of qualitative data and active job search during the time you are building these long-term demand creation programs.