Episode 58 - Creative ABM Strategies For Lean Budgets With Trevor Grimes

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Podcast cover for Scrappy ABM with Mason Cosby, episode 58, titled Creative ABM Strategies For Lean Budgets with Trevor Grimes. Green background with a microphone graphic.

In this episode of Scrappy ABM, host Mason Cosby is joined by Trevor Grimes, Lead Content Strategist at Scrappy ABM, to discuss strategies for repurposing existing content assets to support account-based marketing programs. You'll get a practical playbook for taking inventory of current content and identifying opportunities to reuse and reframe it to fill gaps in the buyer's journey.

Guest Bio:

Trevor Grimes is the lead content strategist at Scrappy ABM, where he builds robust ABM strategies on limited budgets. He brings creative problem-solving skills and an entrepreneurial mindset to content development.

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01:38 Exploring content repurposing for ABM programs

03:18 Mapping out content distribution strategy with Trevor Grimes

07:36 Maximizing content repurposing opportunities through podcasts

11:08 Repurposing content for ABM programs

21:08 Tips for creating marketing content on a budget

25:42 Overcoming roadblocks in content repurposing

Transcript not available.