In this episode of Scrappy ABM, host Mason Cosby walks through building a complete account-based marketing (ABM) program for just $58/month. He outlines how to leverage free and low-cost tools like LinkedIn, podcast hosting platforms, and content editing software to target key accounts, build relationships with executives, and generate referrals.
5:01 Identifying target accounts based on attributes like revenue, employee count, and technology stack
6:57 Using LinkedIn to connect with executives at target accounts and book podcast interviews
10:15 Creating an intake form and prep call to learn more about podcast guests
13:39 Distributing clips from podcast interviews for guests to share on social media
17:04 Following up over time on LinkedIn to stay top of mind and ask for referrals
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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