In this episode of Scrappy ABM, host Mason Cosby walks through a website re-engagement playbook using the 4D framework of data, distribution, destination, and direction. Learn a step-by-step approach for re-engaging website visitors through targeted outreach campaigns with the goal of booking meetings and driving conversions.
04:06 Using free tools like RB2B, Warmly, and Factor.ai to collect website visitor data and trigger outreach
07:33 Leveraging LinkedIn for distribution given RB2B provides visitor LinkedIn profiles
09:53 Sending visitors to 3rd party comparison pages to build trust and position yourself as a helpful resource
13:45 Tracking website visitors coming back to your site as an indicator of successful direction
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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