In this episode, host Mason Cosby is joined by Adam Robinson, CEO of Retention and RB2B, to discuss practical playbooks for using RB2B to de-anonymize website traffic and convert leads.
Guest Bio:
Adam Robinson is the CEO of Retention and RB2B, a company that provides person-level website visitor identity for US traffic, allowing businesses to de-anonymize their website visitors and convert them into leads.
01:41 Adam Robinson explains what RB2B is — person-level website visitor identity for US web traffic
03:05 Adam confirms the effectiveness of RB2B by sharing an experience from an earlier call
05:25 Adam advises narrowing down website visitors to the ICP and doing 1-to-1 outreach through channels like email, LinkedIn, or phone
08:17 Adam suggests acting quickly (within 24 hours) as intent decays exponentially
10:41 Adam emphasizes the importance of acting quickly and using the same outreach methods as with regular leads
12:07 Adam discusses variations of the RB2B playbook, such as using thought leadership ads, newsletters, or integrating with tools like Clay
17:55 Adam addresses potential roadblocks (GDPR concerns and misconceptions about compliance)
23:25 Adam highlights the importance of providing detailed playbooks to help people implement RB2B successfully
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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