In this episode of "Scrappy ABM," host Mason Cosby is joined by AJ Wilcox, CEO of B2Linked, to discuss how to use LinkedIn ads for an account-based marketing program and generate tangible results.
Guest Bio:
AJ Wilcox is the CEO of B2Linked, a LinkedIn ads agency. He has over a decade of experience running LinkedIn ads, having spent over $150 million on the platform. AJ is an expert in leveraging LinkedIn for account-based marketing and helps brands achieve tangible results through targeted advertising.
08:52 The power of Thought Leader Ads, which drive 10-15x higher engagement than regular company ads
11:13 Using document ads with a "highlight reel" approach, treating them like carousels, to drive engagement
15:54 LinkedIn's Conversions API and Revenue Attribution Report for closed-loop attribution
18:53 Starting an ABM program on LinkedIn with a budget as low as $1,000 per month for a small audience
20:13 The use of LinkedIn's Predictive Audiences and targeting by job function and seniority for better reach
22:07 Potential roadblocks, such as accessing company lists and integrating with CRMs like HubSpot
23:45 Upcoming beta allowing sales teams to feed their tagged prospects directly into LinkedIn ads
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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