In this episode of Scrappy ABM, host Mason Cosby is joined by ABM consultant Tania Saez to explore a practical playbook for executing a robust account-based marketing program using LinkedIn, email, and direct mail, specifically tailored for SMB and mid-market organizations.
Guest Bio:
Tania Saez is an ABM consultant who shares daily insights on LinkedIn, focusing on effective and practical ABM strategies. She helps organizations build and scale ABM programs with limited resources, making them accessible and impactful.
02:05 Finding your target audience through sales team input and data enrichment tools
06:28 Leveraging LinkedIn, email, personalized videos, and direct mail as core ABM channels
10:58 Tools like Vidyard for personalized videos and Snov.io for outbound sequencing
14:33 Crafting content like event key takeaways, free consultancy sessions, checklists, and assessments for personalized outreach
20:19 Measuring success via engagement metrics, meetings, opportunities, and revenue impact
25:04 Starting small, scaling gradually, and operationalizing your ABM strategy
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
Recommended Resource
The Marketing Ladder Podcast:
Hero on a Mission: A Path to a Meaningful Life by Donald Miller