In this episode, host Mason Cosby shares budget-friendly strategies on how to effectively network and book meetings at events, even if you don’t have a speaking engagement.
02:05 The importance of attending sessions related to your product or service to identify potential customers and facilitate serendipitous conversations
03:19 The role of networking and initiating conversations at events, with tips on crafting effective conversation starters
04:29 Developing scripts for sales teams to guide networking conversations and promote natural relationship-building
08:07 Strategies for obtaining contact information, such as connecting on LinkedIn or offering a valuable asset or offer
10:14 Evaluating the success of event networking efforts by tracking LinkedIn connections or engagement with the offered asset
13:26 Managing expectations for post-event meeting cancellations or no-shows due to the "conference high" effect
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
Recommended Resource
The Marketing Ladder Podcast:
Hero on a Mission: A Path to a Meaningful Life by Donald Miller