In this episode of Scrappy ABM, host Mason Cosby dives into how you can use a podcast to transform guests into customers, referral partners, or future clients. Mason shares three unique podcast formats and practical steps for leveraging each to build meaningful relationships and drive business growth.
01:12 Exploring three podcast formats for guest conversion: expertise, story, and host-as-expert
01:38 The expertise format: showcasing guests’ thought leadership to build credibility
02:00 The story format: focusing on relationship-building with guests
04:11 How to source the right guests for an expertise-based podcast
06:54 Preparing for podcast interviews using intake forms or prep calls
11:30 Strategies for converting expert guests into referral partners or clients
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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