In this episode, host Mason Cosby sits down with Josh Elledge, a podcasting strategist, to discuss how podcasting can be leveraged as a powerful tool for networking and fostering business relationships that lead to growth. They dive into actionable tips on creating successful podcasting strategies, booking high-value guests, and nurturing long-term relationships.
Guest Bio:
Josh Eldridge is an expert in podcast strategy who has helped launch between 200-250 podcasts. With over 2,000 media appearances, he specializes in helping people build authority and cultivate strong business relationships. Josh is a strong advocate for the "go-giver" approach, using podcasts as a key relationship-building tool to grow both authority and business networks.
01:56 Josh explains why many podcasts fail after just seven episodes, and what it takes to push past this barrier
04:25 The art of reaching out to guests and getting them to appear on your show, even when you're just starting out
13:19 How to maintain and nurture relationships with podcast guests after the interview ends
18:28 Using a podcast as a means of generating business opportunities through referrals and word-of-mouth
20:58 The long-term benefits of consistently building high-value relationships through podcasting
Transcript not available.
LINKS MENTIONED
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
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