Blog
Resources to help you launch (or level up) your account-based marketing program or podcast.
See what Scrappy ABM costs, what’s included in each program, and how to decide if the investment makes sense for […]
Turn closed lost deals into pipeline with four proven ABM campaign plays. Learn how revenue teams can systematically re-engage high-fit […]
Best account-based marketing platforms ranked for 2026, plus why the most effective ABM tools are often the ones you already […]
Discover a practical account-based marketing approach with Scrappy’s 4D framework. Align teams, target the right accounts, and launch effective ABM […]
How to implement account-based marketing without a big budget or complex tech. See practical ABM marketing examples and tips to […]
What is an Account-Based Podcast? Learn how B2B teams use targeted podcasts to build relationships, support ABM, and drive real […]
Learn why activation is the real first step of ABM, how to use intent triggers you already have, and how […]
Not all B2B podcasts drive the same results. Discover three podcasting approaches and how to pick the one that fits […]
ABM alignment made simple. Learn how to align Sales, Marketing, and Leadership to improve pipeline and your overall revenue.